Workplace Wellness Market 2030 By End User (Large-Size Organizations, Mid-Size Organizations, Small-Size Organizations, Public Sector, and NGOs),Type (Weight Management & Fitness Services, Nutrition & Dietary Plan, Stress Management Services, Health Screening & Assessment, and Smoking Cessation) - Partner & Customer Ecosystem (Product Services, Proposition & Key Features) Competitive Index & Regional Footprints by MarketDigits

Industry : Healthcare | Pages : 173 Pages | Published On : Dec 2023

The global workplace wellness market, valued at $49.81 billion in 2019, is on a trajectory to reach $66.20 billion by 2030, registering a steady Compound Annual Growth Rate (CAGR) of 5.9% from 2023 to 2030.

Workplace wellness programs encompass a coordinated set of health promotion strategies implemented within workplaces. These programs encompass a range of initiatives, policies, and community-based benefits designed to foster the health and safety of employees.

Increasingly, employee wellness programs are becoming a standard practice in many organizations. They serve the dual purpose of enhancing employee productivity and reducing turnover rates. The report explores various types of workplace wellness plans, including those focused on weight management and fitness services, nutrition and dietary plans, stress management services, health screening and assessment, and smoking cessation.

Wellness programs involve a range of policies and interventions targeting various risk factors and health conditions. These strategies may impact multiple levels within an organization, including individual employee behavior, organizational culture, and the overall work environment. Workplace wellness programs are recognized as integral components of organizations, combining strategies and interventions at both individual and organizational levels to promote health.

However, it's important to note that the initial phase of the forecast period is marked by the impact of the COVID-19 outbreak. This global crisis has led to workforce reductions in many organizations, as cost-cutting measures. Employee layoffs have consequently reduced workplace wellness costs, which is expected to have a negative effect on the workplace wellness market.

In recent times, workplace wellness programs have gained heightened importance. The COVID-19 pandemic has underscored the need to prioritize the physical and mental health of employees. Key players in the industry have adopted various strategies, and government initiatives have been launched to better understand the impact of COVID-19 on the global workplace wellness market.

Telemedicine is also expected to play a significant role in employee well-being. It enables individuals to manage their health while working from home or the workplace. Insurance companies and government-administered healthcare programs are offering consultations through telemedicine. Additionally, during the pandemic, the use of telemedicine has surged due to lockdowns and social distancing measures imposed by government authorities.

The workplace wellness market is primarily driven by the significant increase in the prevalence of chronic diseases worldwide and the adoption of sedentary lifestyles. Economic benefits offered by these programs, as well as increased awareness and implementation by employers, further propel market growth.

However, the substantial cost incurred by companies in adopting workplace wellness plans is anticipated to hinder market growth. Nevertheless, the substantial focus of public and private sectors in developing economies on improving the health of their employees is expected to create lucrative opportunities in the future.

According to top executives (CXOs), the workplace wellness market is poised for significant future growth. The most commonly embraced workplace wellness programs include health screening and assessments, which involve standard tests like total cholesterol, LDL (low-density lipoproteins), HDL (high-density lipoproteins), triglycerides, glucose, and body composition measurements (BMI, waist circumference, and body fat percentage). Furthermore, there is a consistent uptick in the adoption of such programs in developing economies, further fueling market expansion. Additionally, North America has taken the lead in the global market due to the increased adoption of wellness programs by companies, the presence of numerous large-scale organizations, and employers' growing awareness of the importance of their employees' well-being.

Employees are facing heightened stress levels due to increased workloads, extended hours, and constant multitasking, making it challenging for them to prioritize wellness. Many companies are implementing on-site wellness programs, including fitness and yoga sessions, gym membership discounts, and offering healthier meal options. For instance, ZocDoc provides catered lunches and fosters a communal dining culture. They have also created a FunRoom equipped with musical instruments, arcade games, and hammocks where employees can take power naps before resuming work.

Microsoft, a leading tech giant, promotes healthy living and encourages employees to engage in community service through volunteering, offering $17 per hour for employee volunteers. Furthermore, the impact of COVID-19 has significantly increased awareness and initiatives focused on employee well-being in 2023, led by key players and government programs aimed at supporting mental health. For example, in June 2023, during a public meeting, the Equal Employment Opportunity Commission (EEOC) proposed new rules for wellness programs.

By Type

7The global workplace wellness market is classified by type, end-user, and region, experiencing a growth rate of 5.9%. This growth is attributed to the increasing adoption of workplace wellness programs in both developing and developed economies. The stress management segment is expected to witness the fastest Compound Annual Growth Rate (CAGR) of 6.6% during the forecast period. This is due to the rising prevalence of stressful work environments, often characterized by tight deadlines, which can lead to various problems such as anxiety, headaches, and migraines. Consequently, many public and private sectors are implementing stress management programs for their employees.

Regarding workplace wellness types, it is divided into weight management and fitness services, nutrition and dietary plans, stress management services, health screening and assessment, and smoking cessation. On the basis of end-users, it is categorized into large-size private organizations, mid-size private organizations, small-size private organizations, the public sector, and non-governmental organizations (NGOs). Geographically, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

By End User

The report offers comprehensive competitive analysis and profiles of key market players, including Fitbit, Novant Health, EXOS, Virgin Pulse, Vitality Health, ComPsych, HealthifyMe, MDVIP, Marino Wellness, and WorkStride, among others. Other players considered include FitLinxx, Truworth Wellness, Central Workplace Wellness Workplace Solutions, Privia Health, and Wellsource.

In terms of types, the health screening and assessment segment dominated the workplace wellness market in 2019, primarily due to the widespread adoption of health screening and assessment programs by employers worldwide to enhance the health and fitness of their employees. However, the stress management services segment is expected to experience the fastest growth rate during the forecast period. In terms of end-users, large-size organizations held the largest market share in 2019 and are projected to maintain their dominance during the forecast period. This is attributed to the larger workforce in these organizations, with this segment also expected to exhibit the highest growth rate in the coming years.

Key Benefits For Stakeholders

  • The research furnishes a thorough examination of the current trends and future projections in the global workplace wellness market, offering valuable insights for potential investments.
  • It presents a workplace wellness market assessment spanning from 2023 to 2030, empowering stakeholders to leverage existing market opportunities.
  • An extensive regional analysis provides a clear understanding of specific regional markets, aiding in strategic business planning and the identification of current opportunities.
  • Detailed scrutiny of key players' profiles and growth strategies equips stakeholders with a comprehensive understanding of the competitive landscape within the global workplace wellness market's growth trajectory.

Workplace Wellness Market Report Highlights

By Type           

  • Weight Management & Fitness Services
  • Nutrition & Dietary Plan
  • Stress Management Services
  • Health Screening & Assessment
  • Smoking Cessation

By End User

  • Small-size private organizations
  • Mid-Size Organizations
  • Large-size private organizations
  • Non-governmental organizations (NGOs)
  • Public sector

By Region

  • North America  (U.S., Canada, Mexico)
  • Europe  (Germany, France, UK, Italy, Spain, Rest of Europe)
  • Asia-Pacific  (Japan, China, India, Australia, Rest of Asia-Pacific)
  • LAMEA  (Brazil, South Africa, Saudi Arabia, Rest of LAMEA)

TOC

Table and Figures

Methodology:

At MarketDigits, we take immense pride in our 360° Research Methodology, which serves as the cornerstone of our research process. It represents a rigorous and comprehensive approach that goes beyond traditional methods to provide a holistic understanding of industry dynamics.

This methodology is built upon the integration of all seven research methodologies developed by MarketDigits, a renowned global research and consulting firm. By leveraging the collective strength of these methodologies, we are able to deliver a 360° view of the challenges, trends, and issues impacting your industry.

The first step of our 360° Research Methodology™ involves conducting extensive primary research, which involves gathering first-hand information through interviews, surveys, and interactions with industry experts, key stakeholders, and market participants. This approach enables us to gather valuable insights and perspectives directly from the source.

Secondary research is another crucial component of our methodology. It involves a deep dive into various data sources, including industry reports, market databases, scholarly articles, and regulatory documents. This helps us gather a wide range of information, validate findings, and provide a comprehensive understanding of the industry landscape.

Furthermore, our methodology incorporates technology-based research techniques, such as data mining, text analytics, and predictive modelling, to uncover hidden patterns, correlations, and trends within the data. This data-driven approach enhances the accuracy and reliability of our analysis, enabling us to make informed and actionable recommendations.

In addition, our analysts bring their industry expertise and domain knowledge to bear on the research process. Their deep understanding of market dynamics, emerging trends, and future prospects allows for insightful interpretation of the data and identification of strategic opportunities.

To ensure the highest level of quality and reliability, our research process undergoes rigorous validation and verification. This includes cross-referencing and triangulation of data from multiple sources, as well as peer reviews and expert consultations.

The result of our 360° Research Methodology is a comprehensive and robust research report that empowers you to make well-informed business decisions. It provides a panoramic view of the industry landscape, helping you navigate challenges, seize opportunities, and stay ahead of the competition.

In summary, our 360° Research Methodology is designed to provide you with a deep understanding of your industry by integrating various research techniques, industry expertise, and data-driven analysis. It ensures that every business decision you make is based on a well-triangulated and comprehensive research experience.

Choose License Type
PERSONALIZE THIS RESEARCH TO BE CHANGED TO
  • Tailored advice to Drive your Performance
  • Product Planning Strategy
  • New Product Stratergy
  • Expanded Research Scope
  • Comprehensive Research
  • Strategic Consulting
  • Provocative and pragmatic
  • Accelerate Revenue & Growth
  • Evaluate the competitive landscape
  • Optimize your partner network
  • Analyzing industries
  • Mapping trends
  • Strategizing growth
  • Implementing plans
REQUEST A FREE CUSTOMIZATION
A comprehensive cogent custom study with Analyzing Industries, Mapping Trends, Straterging growth & Implementing Plans. An in-depth and breadth of composite research, which gives complete support of the generation and evaluation of growth opportunities, and best practices recognition to help increase the revenue. Request a Custom Research below.
Request Customization

Covered Key Topics

Growth Opportunities

Market Growth Drivers

Leading Market Players

Company Market Share

Market Size and Growth Rate

Market Trend and Technological

Research Assistance

We will be happy to help you find what you need. Please call us or write to us:

+1 510-730-3200 (USA Number)

Email: sales@marketdigits.com