Wellness Tourism Market

The Global Market For Wellness Tourism had a value of $801.6 billion in 2023 and is estimated to reach $1,592.6 billion by 2030, exhibiting a CAGR of 7.2% from 2023 to 2030. In 2022, the lodging segment held the largest share in the market.
Wellness tourism refers to travel that focuses on maintaining or improving personal well-being. It is driven by the desire for healthy living, disease prevention, stress reduction, managing unhealthy life habits, and seeking authentic experiences. The wellness industry is well-positioned to offer travelers opportunities for rest, relaxation, rejuvenation, discovery, joy, and self-actualization.
Nowadays, people incorporate travel to places and facilities such as hospitals, clinics, wellness spas, fitness centers, and wellness resorts as a part of their life to enhance both their mental and physical health. This shift in preference has paved the way for wellness tourism, which promotes health and personal well-being through various physical, psychological, and spiritual activities. It encompasses services such as transportation, accommodation, food and beverage, shopping, and more.

The inclination of tourists to socialize with locals and learn about their nature and culture as a way to maintain a healthy life, reduce stress, prevent diseases, and enhance overall well-being has led to an increase in the number of wellness travelers. This, in turn, is expected to drive the growth of the wellness tourism market.
With the increasing level of e-literacy, the adoption of mobile devices, computers, and other networking devices has significantly risen. Online travel service providers aim to simplify travel planning and bookings for travelers as consumers gradually shift from traditional to online reservations. The growth of the online travel industry is driven by factors such as quick and convenient flight and hotel bookings, activity reservations, increasing customer trust in online payments, and the ability to compare various adventure travel options.
However, the travel industry faces threats from growing terrorist attacks, political unrest, and civil riots. These risks, along with warnings issued by government authorities to avoid certain travel destinations, have led to a decrease in travel bookings. Travelers' concerns for safety pose a significant setback for destinations with higher safety risks. For example, the fear caused by increasing terrorist attacks worldwide has prompted people to choose destinations with less exposure to terrorism and political unrest. The change in travel destinations due to safety concerns acts as a threat to the overall growth of the wellness tourism market.

The COVID-19 pandemic has had a profound impact on various consumer sectors, leading to new consumer behaviors and disrupting industries. However, it has also spurred growth in certain areas, including segments within the health sector. The wellness tourism market has experienced growth during the pandemic due to the rise of telemedicine, at-home fitness, and digital therapy. Key players in sectors such as telehealth and home fitness have seen significant gains, shaping consumer behavior and the future of the wellness industry.

According to the analysis of the wellness tourism market, it is segmented based on service type, location, traveler type, and region. Service types include transport, lodging, food & beverage, shopping, activities & excursions, and others. Traveler types are categorized as primary and secondary. Locations are divided into domestic and international. Regionally, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

In terms of service type, the lodging segment accounted for the largest share of the wellness tourism market in 2020 and is expected to maintain its dominance in the forecast period. Hotels are experiencing significant growth in the wellness tourism segment, as lodging is a critical component of tourism growth for countries and regions.
The domestic segment held the major share in the market based on location. Domestic visitors find it easier to travel within their own country, as they are familiar with local customs, regulations, and etiquettes. Domestic wellness tourism is steadily growing, and the absence of visa requirements and currency conversion simplifies travel within domestic locations, making them increasingly popular.

In terms of traveler type, the secondary segment held the majority share (87%) of the wellness tourism market. Secondary wellness tourists incorporate health-focused activities, treatments, and mind-body experiences such as spa treatments, exercise, cuisine, and wines into their leisure and business travel. This segment represents a broader range of visitors who have varying degrees of interest in wellness and express it in different ways during their travels.
North America dominated the wellness tourism market in 2020 and is expected to maintain its dominance throughout the forecast period. The region's strong demand for health and well-being contributes to its position as a leading market for wellness tourism. The United States alone accounts for over one-third of global wellness tourism revenues, driven by the population's awareness of holistic health therapies and high disposable incomes that encourage health-related travel.

The companies operating in the global wellness tourism market have implemented various strategies to expand their market share and enhance profitability.
The key players profiled in this report include Accor S.A, Canyon Ranch, Four Seasons Hotels Ltd., Hilton Worldwide Holdings Inc., Hyatt Hotels Corporation, Marriott International, Inc., Omni Hotels & Resorts, PRAVASSA, Radisson Hospitality, Inc., and Rancho La Puerta Inc.

Key benefits for stakeholders 

The report offers a quantitative analysis of the current trends, estimations, and dynamics of the wellness tourism market from 2023 to 2030, aiming to identify the prevailing opportunities in the market.

• Porter's five forces analysis evaluates the power of buyers and suppliers, enabling stakeholders to make profit-oriented business decisions and strengthen their relationships with suppliers and buyers.
• The report provides an in-depth analysis, including market size and segmentation, to determine the market's potential.
• The revenue contribution of major countries in each region is mapped, providing insights into their significance in the market.
• The market player positioning segment facilitates benchmarking and offers a clear understanding of the current position of market players in the wellness tourism market.

Key market segments

By Service Type
• Transport
• Lodging
• Food & Beverage
• Shopping
• Activities & Excursion
• Others
Location
• Domestic
• International
By Travelers Type
• Primary
• Secondary
By Region
• North America
o U.S.
o Canada
o Mexico
• Europe
o Germany
o France
o UK
o Italy
o Spain
o Switzerland
o Rest of Europe
• Asia-Pacific
o China
o Japan
o Australia
o South Korea
o Indonesia
o Thailand
o Rest of Asia-Pacific
• LAMEA
o Brazil
o Argentina
o UAE
o Chile
o Morocco
o Dominican Republic
o Rest of LAMEA