Sustainable Tourism Market By Type (Ecological Tourism, Eco Tourism/ Green Tourism, Soft Tourism and Community Tourism), By Booking Channel, By Tourism Type (Domestic and International), By Tourist Type (Solo, Group, Family and Couples), By Age Group and Region - Partner & Customer Ecosystem Competitive Index & Regional Footprints by MarketDigits - Forecast 2024-2032

Industry : FMCG | Pages : 191 Pages | Published On : Apr 2024

The Sustainable Tourism Market is Valued USD 2.2 Trillion in 2022 and projected to reach USD 8.7 Trillion by 2030, growing at a CAGR of 18.83% During the Forecast period of 2024-2032.

Market Overview

Sustainable tourism, also referred to as eco-tourism or ecological tourism, strives to mitigate the negative impacts of travel on the environment while promoting positive social and economic outcomes. It places significant importance on preserving the environment, protecting biodiversity, honoring indigenous cultures, and adhering to ethical principles throughout the entire tourism process.

The sustainable tourism sector is primarily driven by its numerous benefits to the ecology, wildlife, and natural diversity of tourist destinations, as well as its positive effects on the local residents. With a core objective of fostering the development of local communities, sustainable tourism resonates strongly with the millennial generation, known for its active involvement in promoting equality and the progress of underdeveloped regions and nations. Government initiatives will play a crucial role in the expansion of the sustainable tourism industry. Countries investing in sustainable tourism development, including initiatives such as renewable energy and certifications for environmentally friendly practices, will empower local businesses in the region to participate in sustainable tourism, ultimately contributing significantly to market growth.

Sustainable Tourism Market Size

Market Size ValueUSD 2.2 Trillion in 2022
Market Size ValueUSD 8.7 Trillion by 2030
Forecast Period2024-2032
Base Year 2023
Historic Data2020
Forecast UnitsValue (USD Million/USD Billion)
Segments CoveredBooking Channel, Tourism Type, Tourist Type and Region
Geographics CoveredNorth America, Latin America, Europe, Asia-Pacific, Middle East & Africa

Major vendors in the global sustainable tourism market: Basecamp Explorer AS, Beyonder Experiences, Bouteco, Cheeseman’s Ecological Safaris, G Adventures Inc., Gondwana Ecotours, Inkaterra, Intrepid Group Pty Limited, LooLa Adventure Resort, NATIVE TOURS, INC., Natural Habitat Adventures, Responsible Travel, Row Adventures, Sustainable Travel International, Tourism Holdings Limited, Undiscovered Mountains, Vagabond Tours Limited, Wild Frontiers Adventures Travel, Wilderness Safaris and Others.

Increasing awareness and demand for eco-friendly and responsible travel experiences

The escalating awareness and demand for eco-friendly and responsible travel experiences stand out as a key driver propelling the sustainable tourism market. As environmental concerns take center stage in global discourse, travelers are increasingly conscious of their impact on the planet. This heightened awareness translates into a growing preference for destinations and tourism services that prioritize sustainability, encompassing factors such as conservation of natural resources, reduction of carbon emissions, and support for local communities. This shift in consumer behavior is compelling businesses in the tourism sector to adopt environmentally responsible practices, driving innovation and sustainable development across the industry.

Moreover, the demand for eco-friendly and responsible travel experiences is not merely a passing trend; it reflects a fundamental shift in consumer values. Travelers are actively seeking experiences that align with their ethical and environmental principles. This evolving mindset is influencing tourism businesses to integrate sustainable practices into their offerings, from accommodations and transportation to tour activities. As the market responds to this increasing demand, it creates a positive feedback loop where the commitment to sustainability becomes a distinguishing factor, shaping the future landscape of the sustainable tourism market.

Market Dynamics


  • Shift in traveller preferences
  • Rising millennial and gen Z Travelers
  • Increased awareness through educational campaigns


  • Expanding offerings ecotourism and adventure travel
  • Development of eco-friendly cruise lines and itineraries
  • Community-Based Tourism

Large tourism companies adopting sustainable tourism practices

The incorporation of sustainable tourism practices by major tourism corporations significantly influences the course of the sustainable tourism market. When industry leaders adopt environmentally conscious strategies, they not only alleviate the adverse effects of travel on the environment but also establish a compelling model for other participants in the market. These influential companies, often serving as trendsetters, wield substantial sway over consumer behavior. As they integrate sustainable measures into their operations, it catalyzes a shift towards responsible and eco-friendly travel choices among a broader audience, thereby fueling the demand for sustainable tourism experiences.

Furthermore, the commitment of major tourism corporations to sustainable practices extends beyond environmental considerations alone. It embraces a comprehensive approach that includes social and economic dimensions. By respecting local cultures, endorsing community development, and upholding ethical principles, these companies contribute to the overall welfare of the destinations where they operate. This multifaceted strategy not only amplifies the positive impact of tourism on local communities but also positions sustainable tourism as a viable and appealing option for both corporations and travelers.

The Market for Sustainable Tourism is Dominated by North America.

In 2022, North America dominated the revenue share, primarily attributed to the rising importance of travel experiences centered on eco-friendliness and social responsibility. This region, encompassing the United States and Canada, has experienced a heightened consciousness among travelers regarding environmental concerns, driving a preference for sustainable options. Furthermore, North America's sustainable tourism endeavors frequently highlight the conservation of indigenous cultures and heritage. The focus on responsible tourism practices aims to actively involve and uplift local communities, emphasizing the importance of respecting and celebrating cultural diversity.

Furthermore, The Asia-Pacific region is projected to experience the most rapid growth, driven by its dedication to harmonizing economic development with the preservation of the environment and culture. This commitment positions the region as a significant player in the global sustainable tourism sector. As awareness surrounding sustainability increases and becomes a focal point, Asia-Pacific is expected to play a crucial role in influencing the trajectory of responsible travel. Additionally, numerous governments in the region are actively championing sustainable tourism through policies and initiatives concentrated on environmental conservation, responsible tourism practices, and the establishment of eco-friendly infrastructure aimed at mitigating the environmental footprint of tourism.

The Infant Formula Segments is anticipated to hold the Largest Market Share during the Forecast Period

In the sustainable tourism market, tourism type is segmented into domestic and international. Among which domestic tours take the lead in the tourism type segment. The predominant factor driving the growth of this segment is the popularity of affordable flights and budget-friendly tour options among a majority of tourists. Additionally, the substantial growth of domestic tours is attributed to various initiatives undertaken by regional governments to promote local tourism. These efforts have made a noteworthy contribution to the expansion of domestic tours and are anticipated to maintain a substantial share throughout the forecast period.

Major Segmentations Are Distributed as follows:

  • By Type
    • Ecological Tourism
    • Eco Tourism/ Green Tourism
    • Soft Tourism
    • Community Tourism
  • By Booking Channel
    • Phone Booking
    • Online Booking
    • In Person Booking
  • By Tourism Type
    • Domestic
    • International
  • By Tourist Type
    • Solo
    • Group
    • Family
    • Couples
  • By Age Group
    • Millennial
    • Baby Boomers
    • Generation X
    • Silver hair
  • By Region
    • North America
      • US
      • Canada
    • Latin America
      • Brazil
      • Mexico
      • Argentina
      • Colombia
      • Chile
      • Peru
      • Rest of Latin America
    • Europe
      • UK
      • Germany
      • France
      • Italy
      • Spain
      • Russia
      • BENELUX
      • CIS & Russia
      • Nordics
      • Austria
      • Poland
      • Rest of Europe
    • Asia Pacific
      • China
      • Japan
      • India
      • South Korea
      • Thailand
      • Indonesia
      • Malaysia
      • Vietnam
      • Australia & New Zealand
      • Rest of Asia Pacific
    • Rest of the World
      • Saudi Arabia
      • UAE
      • South Africa
      • Nigeria
      • Egypt
      • Israel
      • Turkey

Recent Developments

  • November 2023, Visit Keweenaw, the tourism authority for the Keweenaw Peninsula, has initiated a sustainable tourism series dedicated to promoting the preservation of Keweenaw's dark skies for future generations and educating about the science behind preventing light pollution.
  • November 2023, NEOM has collaborated with Our Habitas to introduce three unique hotel properties with a strong emphasis on eco-tourism. These upcoming projects will be situated in a natural wadi oasis, nestled between mountains standing at an impressive height of 400 meters in Leyja.

Sustainable Tourism Market Report Gives Answers to Following Key Questions:

  • What will be the Sustainable Tourism Market’s Trends & growth rate? What analysis has been done of the prices, sales, and volume of the top producers of Sustainable Tourism Market?
  • What are the main forces behind worldwide Sustainable Tourism Market? Which companies dominate Sustainable Tourism Market?
  • Which companies dominate Sustainable Tourism Market? Which business possibilities, dangers, and tactics did they embrace in the market?
  • What are the Sustainable Tourism industry's suppliers' opportunities and dangers in Sustainable Tourism Market?
  • What is the Sustainable Tourism industry's regional sales, income, and pricing analysis? In the Sustainable Tourism Market, who are the distributors, traders, and resellers?
  • What are the main geographic areas for various trades that are anticipated to have astounding expansion over the Sustainable Tourism Market?
  • What are the main geographical areas for various industries that are anticipated to observe astounding expansion for Sustainable Tourism Market?
  • What are the dominant revenue-generating regions for Sustainable Tourism Market, as well as regional growth trends?
  • By the end of the forecast period, what will the market size and growth rate be?
  • What are the main Sustainable Tourism Market trends that are influencing the market's expansion?
  • Which key product categories dominate Sustainable Tourism Market? What is Sustainable Tourism Market’s main applications?
  • In the coming years, which Sustainable Tourism Market technology will dominate the market?

 Reason to purchase this Reason to purchase this Sustainable Tourism Market Report:

  • Determine prospective investment areas based on a detailed trend analysis of the global Reason to purchase Sustainable Tourism Market over the next years.
  • Gain an in-depth understanding of the underlying factors driving demand for different Reason to purchase Market segments in the top spending countries across the world and identify the opportunities each offers.
  • Strengthen your understanding of the market in terms of demand drivers, industry trends, and the latest technological developments, among others.
  • Identify the major channels that are driving the Sustainable Tourism to purchase Market , providing a clear picture of future opportunities that can be tapped, resulting in revenue expansion.
  • Channelize resources by focusing on the ongoing programs that are being undertaken by the different countries within the Sustainable Tourism to purchase Market.
  • Make correct business decisions based on a thorough analysis of the total competitive landscape of the sector with detailed profiles of the top Reason to purchase Market  providers worldwide, including information about their products, alliances, recent contract wins, and financial analysis wherever available.



Table and Figures


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