Super Absorbent Polymers Market By Product Type (Sodium Polyacrylate, Polyacrylamide Copolymer), Application Type (Disposable diapers, Adult Incontinence Products, Feminine Hygiene Products, Agriculture Products), and Regions - Partner & Customer Ecosystem (Product Services, Proposition & Key Features) Competitive Index & Regional Footprints by MarketDigits - Forecast 2024 – 2032

The market size of super absorbent polymers is forecasted to reach US$ 10.2 Billion by 2023, with an expected rise to US$ 16.5 Billion by 2030. The sales of these polymers are projected to grow significantly at a Compound Annual Growth Rate (CAGR) of 5% during the forecast period. Several factors are driving the demand for super absorbent polymers:

• The personal care industry is experiencing substantial growth, especially in emerging economies, where consumers are increasingly conscious of the importance of maintaining good personal hygiene.
• The global increase in infectious illnesses has led to a growing awareness of cleanliness, which, in turn, is expected to fuel the market expansion of super absorbent polymers.
• Health-conscious consumers are driving the demand for tissues, diapers, and sanitary products, contributing to the expansion of the super absorbent polymers market.
• The use of super absorbent polymers is expanding across various end-user industries, such as healthcare, agriculture, and construction, leading to a faster development of the market for these polymers.

Role of Favorable Government Initiative in Boosting the Adoption of Super Absorbent Polymers

The demand for super absorbent polymers is on the rise due to two primary factors. Firstly, the ageing population and increased awareness of the benefits and convenience of adult incontinence products are driving their use. To address the growing cases of adult incontinence, many governments worldwide are collaborating with manufacturers and medical experts to promote the production of incontinence goods.

Several countries, such as the USA, the United Kingdom, Germany, and Australia, have implemented government programs that encourage the use of adult incontinence products. This has further contributed to the increasing demand for super absorbent polymers.

Secondly, the construction and waste management industries are also driving the demand for these polymers. Super absorbent polymers are favored for their exceptional water absorption and water holding capacity, making them valuable in these industries. As a result, their usage in construction and waste management is expected to further boost the demand for super absorbent polymers.

Innovation in the Super Absorbent Polymers to Aid Manufacturers Book High Profits and Expand Market Share

Manufacturers in the super absorbent polymers market are pushing advancements in the iodine transfer polymerization (ITP) process to create innovative classes of superabsorbent polymers based on acrylic acid (AA). These ITP-produced AA-based superabsorbent polymers are gaining popularity, especially in the diaper industry, due to their exceptional absorption capabilities. Consequently, superabsorbent polymer producers are intensifying their Research and Development efforts to utilize specific organoiodine chain transfer agents for polymerizing AA in an aqueous solution.

The application of these superabsorbent polymers in disposable diaper manufacturing is expected to represent over 70% of sales in 2023. The ITP technique enables better gel strength and absorption properties, providing significant advantages to diaper producers. Moreover, companies are also enhancing their reputations by developing biomass-balanced superabsorbent polymers.

Super Absorbent Polymer Market 2018 to 2022 Historic Sales Compared 2023 to 2030 Future Outlook

The demand for super-absorbent technology is witnessing a surge, particularly in the disposable hygiene industry and agriculture sector, where its usage is rapidly expanding. Leading companies are now prioritizing the expansion of their production capacity through mergers and collaborations to gain a stronger foothold in the market. Additionally, investments in research and development are on the rise to meet the demand for thinner absorbents for use in diapers and pads.

Driven by a growing emphasis on cleanliness and hygiene, the super absorbent polymers market is projected to experience a 5% Compound Annual Growth Rate (CAGR) between 2023 and 2030, compared to the 4.4% CAGR recorded during 2018 to 2022.

• In the short term (2022 to 2025), the market is expected to expand further due to increasing awareness about personal hygiene and cleanliness, along with rising disposable incomes in various countries.
• In the medium term (2025 to 2028), the use of super absorbent polymers in manufacturing feminine hygiene products, disposable diapers, and adult incontinence products is anticipated to continue driving sales in the market.
• Looking ahead to the long term (2028 to 2032), the prevalence of urinary incontinence is expected to rise, leading medical experts to collaborate with manufacturers in developing innovative incontinence solutions.

Overall, the super absorbent polymers market is poised to surpass US$ 16.5 Billion during the forecast period, growing at a steady CAGR of 5% from 2023 to 2030.

What is Super Absorbent Polymers' Commercial Potential in the Agricultural Industry?

Super absorbent polymers (SAP) find versatile applications in the agriculture sector, owing to their remarkable properties. When used in the soil, SAPs efficiently collect water from rain or heavy irrigation and gradually release it to the roots, leading to increased agricultural yield. Additionally, they can regulate the discharge of insecticides and agrochemicals. Furthermore, SAPs contribute to reducing soil erosion and the dependency on fertilizers.

In agriculture, the application of SAPs offers several benefits, including reduced water consumption and labor costs due to decreased irrigation frequency. These polymers act as soil conditioners, aiding farmers in coping with drought conditions effectively.

Moreover, SAPs play a crucial role in preventing lead accumulation in soil, enhancing overall plant health and restoring soil biota. These advantages make SAPs a preferred choice for agricultural applications. As governments, particularly in emerging economies, are actively promoting modern farming practices and providing education to farmers, the demand for SAP application in the agriculture sector is expected to witness substantial growth.

Why is Focus on Feminine Hygiene Creating Sales Opportunities in Global Super Absorbent Polymers Market?

The global super absorbent polymers market is expected to witness a minimum revenue share of 7.8% from the feminine hygiene products segment. This growth can be attributed to several factors, including the increasing female population worldwide and a rise in awareness about oral hygiene among women.

The demand for feminine hygiene products is projected to remain high due to urbanization, rising female literacy, increased knowledge about menstrual health and cleanliness, growing disposable income among women, and the empowerment of women. The continuous increase in sales of sanitary pads is further driving the expansion of the super absorbent polymers market.

In particular, the Indian government has recently announced plans to invest US$ 160 million in the Suvidha project. This initiative aims to provide access to sanitary napkins for women in rural India by supplying biodegradable sanitary pads at a minimal cost. Such impactful initiatives are expected to be advantageous for the market, allowing it to tap into unmet needs in certain countries and creating opportunities for growth.

USA Super Absorbent Polymers Market Outlook

The super absorbent polymers market in the USA is projected to experience significant growth during the forecast period, with a estimated Compound Annual Growth Rate (CAGR) of 4.8%. By 2030, sales of super absorbent polymers in the USA are expected to surpass US$ 3.1 billion. This growth can be attributed to substantial investments made by key market players and the increased utilization of super absorbent polymers in the medical sectors of the region.

The expansion of the super absorbent polymers industry in North American countries, particularly the USA and Canada, is driven by the rising demand for personal hygiene products. This surge in demand has led to an increased need for SAP-based materials for personal hygiene applications. Furthermore, the industry in the USA is expected to grow due to the growing demand for super absorbent polymers in construction and industrial applications.

United Kingdom to Witness Highest Growth Potential in the Super Absorbent Polymers Market

The super absorbent polymer market in the United Kingdom is expected to achieve the highest Compound Annual Growth Rate (CAGR) of 5.5% during the forecast period. By 2030, the United Kingdom market is projected to exceed US$ 982.4 Million in terms of revenue contribution. This growth can be attributed to the increasing demand from infant diaper manufacturers, driven by the exceptional water absorption and retention capabilities of super absorbent polymers. Key drivers of the regional market expansion include shifting lifestyles and the thriving e-commerce industry.

Similarly, Germany's market for super absorbent polymers is also expected to grow steadily throughout the forecasted period. In 2022, Germany held a significant market share in Europe for super absorbent polymers, and this trend is anticipated to continue during the projected period.

How big is the Opportunity for Super Absorbent Polymers Market in China?

China is projected to remain a highly attractive market during the forecast period, accounting for over 76% of the East Asia market until 2030. Despite initial skepticism about the market's performance during a global pandemic, the China super absorbent polymers industry grew by 5.5% year on year in 2023. By 2030, the industry in China is expected to exceed US$ 3.4 billion.

The significant demand for personal hygiene products in China is primarily driven by the country's growing population and increasing disposable income, leading to higher spending on personal and hygiene care.

Though not an early adopter of newborn diapers, the super absorbent polymers market in China has experienced rapid growth in recent years. Additionally, with more than one-tenth of the world's baby population residing in China, the demand for super-absorbent polymers has surged due to the rising use of adult incontinence products in the country.

Why is Demand for Super Absorbent Polymers Increasing in India?

The Indian market is projected to experience a significant rise in demand at an approximate CAGR of 5.8% over the forecast period.

India holds immense promise for SAP (Super Absorbent Polymers) due to its robust economic development, large population, and high birth rate. Although diapers and sanitary napkins are predominantly used in urban areas, the acceptance of these products in rural regions is currently limited, which is constraining market expansion.

However, as consumers become increasingly conscious of feminine hygiene and baby care products, investments in super absorbent polymers and related goods are on the rise. This is primarily due to the widespread use of these materials in various personal hygienic products, driving the demand in the market.

Which End-use Industry is Driving Demand for Super Absorbent Polymers in Japan?

Japan's super absorbent polymers market is projected to contribute over 16% of the total sales within East Asia by 2030.

Japan has played a crucial role in the history of SAP, being the birthplace of the first superabsorbent polymer, which led to its rapid adoption in the country. Additionally, the growing demand for super absorbent polymers in China has further boosted industrial activity in Japan. Notably, more than one-fourth of Japan's population is over the age of 60, making the geriatric population more susceptible to various diseases causing urinary incontinence. As a result, there has been significant growth in demand for super absorbent polymers in Japan to cater to the needs of the aging population.

Why is Demand for Super Absorbent Polymers Rising in Brazil?

In 2023, Brazil is projected to hold a significant share of over 40% in the Latin American super absorbent polymers market. The region is experiencing an increased awareness of adult incontinence products, leading to a surge in demand for such goods in Latin America.

Brazil has been actively promoting awareness about menstrual hygiene, which is expected to drive the demand for sanitary napkins in the country. As a result, this will create growth opportunities for the super absorbent polymers market in Brazil.

Super Absorbent Polymers Industry Competitive Landscape

Companies operating in the super absorbent polymers market are strategically seeking collaborations and partnerships with key players to expand their presence in various regions. To maintain a global presence, manufacturers are also focusing on expanding their manufacturing facilities worldwide. With strict environmental regulations and growing consumer demand for sustainable products, industry leaders are exploring renewable resources to enhance their production capacity using eco-friendly raw materials.

• In October 2019, the Abu Dhabi National Oil Company, Adani Group, BASF SE, and Borealis AG agreed to conduct a feasibility study for a chemical complex partnership. The chemical complex in India will include essential facilities like the polypropylene complex and the acrylic value chain complex.
• In March 2021, BASF announced an investment of approximately $30 million in its highly absorbent polymers business. In Antwerp, Belgium, BASF is developing a state-of-the-art center of excellence for super absorbents.
• In June 2021, Bharat Petroleum Corporation Limited (BPCL) revealed plans to establish a super-absorbent polymer facility at the Kochi refinery. The company aims to build a trial plant with an annual capacity of 200 tons, followed by a commercial operation of 50 kilo tons.
• In March 2017, Evonik Industries AG introduced the FAVOR®max range for ultra-thin baby diapers with unique properties that enhance the absorbency and reliability of diapers and incontinence products. These new super absorbents allow hygiene product manufacturers to improve their products' performance and better meet the requirements of diverse customer groups.

Key Companies Profiled

• Nippon Shokubai Co., Ltd
• Evonik Industries AG
• BASF SE.
• Kao Corporation
• Sumitomo Seika Chemicals Co. Ltd.
• Sanyo Chemicals Industries, Ltd.
• LG Chemicals Ltd
• Yixing Danson Technology
• Zhejiang Weilong Polymer Material Co., Ltd
• Quan Zhou Banglida Technology Industry Co., Ltd.
• Shandong Nuoer Biological Technology Co., Ltd.
• Wanhua Chemical Group Co., Ltd
• Sinofloc Chemical Ltd.
• SNF (U.K.) Limited
• Formosa Plastic Corporation
• Songwon Industrial Co. Ltd.

Super Absorbent Polymers Market Segmentation

By Product Type:

• Sodium Polyacrylate
• Polyacrylamide Copolymer
• Others

By Application Type:

• Disposable diapers
• Adult Incontinence Products
• Feminine Hygiene Products
• Agriculture Products
• Others

By Region:

• North America
• Latin America
• Europe
• South Asia & Pacific
• East Asia
• Middle East & Africa (MEA)