Soil Moisture Sensor Market

The global soil moisture sensor market reached a value of $215.8 million in 2019 and is projected to reach $411.2 million by 2030, with a CAGR of 9.1% from 2023 to 2030. The exponential growth of the global population has become a major concern, leading to increased land acquisition for housing and higher water consumption in newly developed residential areas. Consequently, the resources necessary for food production are expected to decline in the future, making food production a critical issue. In this context, technological advancements play a vital role in improving production yield and quality.

Soil moisture sensors are important agricultural equipment used to measure the water content in the soil. They enable farmers to make precise decisions in agricultural planning and assist environmentalists in assessing drought conditions and understanding regional biodiversity. These sensors also play a significant role in soil water profiling, pollution monitoring, civil engineering, and forestry. Considering these factors, the soil moisture sensor market is expected to experience steady growth during the forecast period.

The key drivers of global soil moisture sensor market growth include the increasing adoption of smart agricultural equipment and the growing research activities in agriculture and environmental fields. However, the emergence of soilless farming techniques presents a challenge to market growth. On the other hand, the introduction of wireless soil moisture sensors is expected to create lucrative opportunities for market growth in the forecast period.

The COVID-19 pandemic had a negligible impact on the growth rate of the soil moisture sensor market in 2023, and the market is anticipated to witness steady growth by the end of 2021. Although various countries imposed partial or complete lockdowns, agricultural activities were exempted. However, companies faced some delays in procuring raw materials, and the disrupted global supply chain posed challenges for manufacturers to reach customers in niche areas. Despite these challenges, agricultural activities continued, and the demand for soil moisture sensors from farmers remained strong.

By Product:
The global soil moisture sensor market is categorized based on product, type, application, and region. In terms of product, it is divided into tensiometric, volumetric, and solid-state sensors. The volumetric segment was the dominant revenue contributor in 2019 and is expected to maintain its dominance throughout the forecast period.

By Type:
The market is segmented into analog and digital based on type. The analog segment held the largest market share in 2019 and is projected to exhibit a high CAGR from 2023 to 2030. The applications covered in the study include agriculture, research, and others. In terms of value, the agriculture segment dominates the global soil moisture sensor industry.

By Application:
The global soil moisture sensor market is analyzed across different regions, including North America (U.S., Canada, and Mexico), Europe (UK, Germany, France, and rest of Europe), Asia-Pacific (China, India, Japan, and rest of Asia-Pacific), and LAMEA (Latin America, Middle East, and Africa). North America accounted for the highest market share, as the region heavily relies on technology for agricultural activities. Growers in Canada, as per a study by soil scientist Paul Bullock from the University of Manitoba, have started adopting farm-level soil moisture data to increase output cost-effectively. Asia-Pacific was the second largest revenue contributor and is expected to witness significant growth during the forecast period due to increasing awareness among farmers about the benefits of using soil moisture sensors to enhance productivity.

Top Impacting Factors:
The significant factors impacting the soil moisture sensor market include the increasing demand for food, population growth, limited availability of arable land, and technological advancements in agricultural equipment. However, the emergence of soilless agriculture poses a challenge to market growth. On the other hand, the emergence of wireless sensors presents lucrative opportunities for the soil moisture sensor industry. Each of these factors is expected to have a definite impact on the market throughout the forecast period.

Competitive Analysis:
The report provides a competitive analysis and profiles of major players in the soil moisture sensor market, including Acclima Inc., Delta-T Devices Ltd, METER Group Inc., OTT Hydromet GmbH, SDEC France, Smartcultiva Corporation, Spectrum Technologies Inc., Stevens Water Monitoring Systems Inc., Trellis, and Vegetronix Inc. These key players have implemented various strategies such as expanding their product portfolios, engaging in mergers and acquisitions, forming agreements, expanding geographically, and collaborating with other companies to enhance their market presence and strengthen their position in the industry.

Key Benefits for Stakeholders:
This study offers an analytical depiction of the global soil moisture sensor market, providing insights into current trends and future estimations to identify potential investment opportunities. The analysis of the market helps stakeholders understand profitable trends and gain a stronger foothold in the industry. The report presents information on key drivers, restraints, and opportunities, along with a detailed impact analysis. The forecast for the soil moisture sensor market from 2019 to 2030 is quantitatively analyzed to benchmark the financial competency. Porter's five forces analysis illustrates the strength of buyers and suppliers in the soil moisture sensor market. Additionally, the report includes the market share of key vendors and highlights the trends observed in the soil moisture sensor market.

Soil Moisture Sensor Market Report Highlights
By Product
• Tensiometric
• Volumetric
• Solid-state Sensors

By Type
• Analog
• Digital

By Application
• Agriculture
• Research
• Others

By Region
• North America  (U.S., Canada, Mexico)
• Europe  (UK, Germany, France, Rest of Europe)
• Asia-Pacific  (China, Japan, India, Rest of Asia-Pacific)
• LAMEA  (Latin America, Middle East, Africa)

Key Market Players
SDEC France, Delta-T Devices Ltd., Acclima, Inc., Spectrum Technologies, Inc., OTT Hydromet GmbH, Trellis, Inc., METER Group, Inc., Smartcultiva Corporation, Vegetronix, Inc., Stevens Water Monitoring Systems Inc.