Self-Adhesive Labels Market 2023 – 2030 by Technology (Flexography, Digital Printing, Lithography, Screen Printing, Gravure, Letterpress, Offset), Application - Partner & Customer Ecosystem (Product Services, Proposition & Key Features) Competitive Index & Regional Footprints by MarketDigits

The self-adhesive labels market worldwide reached a value of USD 46.88 billion in 2021 and is projected to expand at a CAGR of 5.3% throughout the forecast period. The market has witnessed significant growth in recent years, primarily driven by the booming e-commerce sector and increased demand from the food & beverages and pharmaceutical industries. Self-adhesive labels are widely utilized for attaching labels to packaging materials.

The label serves as a crucial source of information about a product, providing essential details while also serving as a marketing tool to attract and persuade consumers to make a purchase. These versatile label tags securely hold imprinted data on their surface. Self-adhesive labels have a wide range of applications, thanks to their resistance to UV, solvents, and shear forces, making them particularly valuable in enhancing the visual appeal of packaging, especially in the food and beverage industry. The presence of self-adhesive labels simplifies consumer choices and saves time. The growing consumer awareness of product ingredients and the increasing demand for consumer goods are driving the self-adhesive labels market.

The global self-adhesive labels market has experienced significant disruptions due to the COVID-19 pandemic, particularly impacting the manufacturing and distribution of unique products. Strict restrictions imposed by countries to control the spread of the disease have led to disruptions in the supply chain. Many manufacturing organizations have faced challenges in maintaining smooth supply and logistics operations during the pandemic.

Labeling and label technologies play a critical role in the medical and food supply chains. They provide product information to customers and retailers after a purchase and enable doctors and pharmaceutical companies to deliver specific information to each patient, facilitating traceability and monitoring along the value chain. Labeling is a crucial sector in ensuring the safe distribution of pharmaceutical and food products worldwide.

The surge in demand for medical and pharmaceutical products has increased the need for self-adhesive labels. The increased number of COVID-19 cases has simultaneously raised the demand for testing, leading to a proliferation of self-adhesive labels. For example, there is a higher demand for labels to identify test samples and equipment. Additionally, the surge in e-commerce during the lockdown has driven the demand for packaging and labeling. These factors significantly contribute to the growth of the self-adhesive labels market in the forecast period.

Furthermore, self-adhesive labels have gained popularity in the post-pandemic era as reminders for people to maintain social distancing in various settings, such as airports, railway stations, offices, and other locations. They are sought after by hospitals, construction sites, and the medical industry. Companies producing COVID-19 signage posters ensure that they adhere well to surfaces and leave no residue upon removal. These posters are available in pre-printed self-adhesive labels of different sizes, including A3, A4, and circular shapes.

Industry Dynamics

Growth Drivers

The increasing global demand for packaged meals, electronics, clothing, durable products, and non-durable goods is fueling the need for self-adhesive labels. With the growing population worldwide, the demand for consumer goods continues to rise, leading to further expansion of the industry. The rise in per capita discretionary income also contributes to the increased demand for fast-moving consumer goods (FMCG), thereby driving the demand for self-adhesive labels.

Labeling plays a vital role in product packaging by enhancing consumer awareness of the purchased items and providing information about their components. Pharmaceutical companies, for instance, utilize product labels with logos and detailed information to educate consumers about their brands and offerings. These labels are durable and resistant to fading, which is expected to contribute to the growth of the self-adhesive labels market.

Report Segmentation

The market is primarily segmented based on type, nature, technology, application, and region.

By Type

• Release Linear
• Linerless

By Nature

• Permanent
• Removable
• Repositionable

By Technology

• Flexography
• Digital Printing
• Lithography
• Screen Printing
• Gravure
• Letterpress
• Offset

By Application

• Food & Beverages
• Consumer Durables
• Pharmaceuticals
• Home & Personal Care
• Retail Labels
• E-Commerce
• Others

By Region

• North America (U.S., Canada)
• Europe (France, Germany, UK, Italy, Netherlands, Spain, Russia)
• Asia Pacific (Japan, China, India, Malaysia, Indonesia, South Korea)
• Latin America (Brazil, Mexico, Argentina)
• Middle East & Africa (Saudi Arabia, UAE, Israel, South Africa)

Insight by Component

During the forecast period, the release liner segment is expected to hold the largest market share. Release liners are used in pressure-sensitive labels to prevent them from sticking to unwanted surfaces. These labels with release liners find application in various industries for packaging and labeling purposes.

Paper is the most commonly used material for release liners, accounting for nearly 90% of the market, primarily due to its availability and low cost. The remaining labels utilize film release liners, which offer greater durability but at a higher cost compared to paper liners. Release liners provide protection to labels against dust and small particles, ensuring their adhesive capacity. The demand for release liners is expected to be driven by the food and pharmaceutical industries.

Geographic Overview

North America is projected to hold the largest revenue share and exhibit the fastest growth during the forecast period. The region benefits from its robust manufacturing base and the thriving e-commerce sector, which contribute to market growth. Moreover, the increased purchasing power of consumers is expected to drive the demand for consumer products, further boosting the self-adhesive label market. The fast-paced lifestyles of the working population have led to significant demand for fast-moving consumer goods (FMCG), ready-to-eat food, and beverages.

According to the United Nations Conference on Trade and Development (UNCTD), online retail sales in the United States increased from USD 598 billion in 2019 to USD 791.7 billion in 2020. This substantial growth in the e-commerce sector has significantly contributed to the market's expansion.

The Asia Pacific region is anticipated to experience the highest compound annual growth rate (CAGR) during the forecast period, mainly due to the easy availability of raw materials. The region's manufacturing operations in countries such as China and India are expected to drive market advancement, supported by the availability of raw materials like plastic films, paper, adhesives, and others. Additionally, highly populated countries in Asia Pacific, including China, India, Indonesia, Japan, and Pakistan, have a significant customer base for FMCG, food and beverage products, healthcare, and medical goods, which fuels regional demand.

Competitive Insight

Key players operating in the global self-adhesive labels market include 3M, All4labels Group, Avery Dennison, BSP Labels, CCL Industries, Consolidated Label, Coveris Holdings, CS Labels, Dura-ID, Fuji Seal International, H.B. Fuller, Hally Labels, Huhtamaki, Inland Label, Lintec Corp, Mondi Group, Multi-Color Corp, Right Label Solutions Limited, Sato Holdings, Secura Labels, Skanem, Terragene, Torraspapel Adestor, and TOWER.