Ready-to-Drink Beverages Market

Market Overview

The Ready-to-Drink (RTD) Beverages Market is experiencing robust growth globally, driven by changing consumer preferences towards convenience and on-the-go consumption. With an increasing emphasis on health and wellness, there's a rising demand for functional beverages like protein shakes, cold brew coffees, and energy drinks. The market is witnessing innovation in flavors, formulations, and packaging to cater to diverse consumer tastes and lifestyles. Additionally, the proliferation of online retail channels and the expansion of distribution networks are further fueling market growth. Major players are investing in product development, marketing, and strategic partnerships to gain a competitive edge. As sustainability becomes a key concern, there's also a trend towards eco-friendly packaging solutions.

Ready-to-Drink Beverages Market Size

Report	Details
Market Size Value	USD 88.8 billion in 2024
Market Size Value	USD 139.82 billion by 2030
CAGR	CAGR of 6.7%
Forecast Period	2024-2032
Base Year	2023
Historic Data	2020
Segments Covered	Product Type, Nature, Packaging Type, Distribution Channel
Geographics Covered	North America, Europe, Asia Pacific, and RoW

Major vendors in the global Ready-to-Drink Beverages Market are Anheuser-Busch InBev, Asahi Group Holdings, Ltd., Bacardi Limited, Brown-Forman, Diageo plc, Halewood Wines & Spirits, Manchester Drinks Company Ltd., Pernod Ricard, SHANGHAI BACCHUS LIQUOR CO., LTD., and Suntory Holdings Limited and Others.

Inclination toward Low-Sugar/Sugar-free Beverages

The growing inclination towards low-sugar or sugar-free beverages serves as a significant driver in the Ready-to-Drink (RTD) Beverages Market. Health-conscious consumers are increasingly seeking alternatives to traditional sugary drinks, driven by concerns over obesity, diabetes, and other health issues associated with excessive sugar consumption. This trend is particularly evident among millennials and Generation Z, who prioritize healthier life choices. As a result, there's a rising demand for RTD beverages formulated with natural sweeteners, such as stevia or monk fruit extract, or sugar substitutes like erythritol. Major beverage companies are responding to this demand by expanding their portfolios to include a variety of low-sugar or sugar-free options across different beverage categories, including teas, flavored waters, and functional beverages. This shift towards healthier alternatives is expected to continue driving growth and innovation in the RTD Beverages Market.

.Market Dynamics

Drivers:

• Inclination Toward Low-Sugar/Sugar-free Beverages
• Increasing urbanization and growing demand for flavoured drinks

Opportunities:

• Increased adoption of a healthy life
• The expanding health and wellness trend

Increased adoption of a healthy life

The increased adoption of a healthy life presents a prime opportunity for the growth of the Ready-to-Drink (RTD) Beverages Market. With more consumers prioritizing health and wellness, there's a burgeoning demand for convenient, yet nutritious beverage choices. This trend is increasing innovation within the RTD sector, prompting the development of beverages enriched with vitamins, minerals, and functional ingredients aimed at supporting various aspects of well-being. Furthermore, as health-conscious consumers seek alternatives to sugary drinks, there's a growing market for low-sugar or sugar-free RTD options, including flavored waters, teas, and natural energy drinks. The expansion of distribution channels, such as online retail and health-focused stores, also enhances accessibility to these healthier beverage options. By catering to the evolving preferences of health-conscious consumers, the RTD Beverages Market is well-positioned to experience sustained growth and capitalize on the opportunity presented by the rise in healthy life adoption.

The market for Ready-to-Drink Beverages is dominated by North America.

North America stands as the dominant segment in the market for Ready-to-Drink (RTD) Beverages. With a robust consumer base inclined towards convenience and on-the-go consumption, the region boasts significant market share and revenue. The dominance is attributed to several factors, including a strong culture of beverage consumption, widespread availability of RTD options across various channels, and a penchant for innovative flavors and formulations. Additionally, the presence of major beverage companies headquartered in North America contributes to the market's dominance through extensive product portfolios and aggressive marketing strategies. Moreover, the region's dynamic life and busy work culture further drive the demand for convenient RTD options. While other regions are experiencing growth, North America's established market infrastructure and consumer preferences solidify its position as the primary hub for the Ready-to-Drink Beverages Market.

The Supermarkets/Hypermarkets Segment is Anticipated to Hold the Largest Market Share During the Forecast Period

The Supermarkets/Hypermarkets segment is poised to assert a dominant presence in the global ready-to-drink (RTD) beverages market, driven by the increasing popularity of these retail formats among consumers. The availability of a diverse range of products from numerous brands within supermarkets and hypermarkets significantly shapes the segment's sales contribution. Furthermore, the continuous expansion of supermarkets across different regions further fuels segment growth. For example, in July 2022, Grocery Outlet Holding Corp., a prominent American discount supermarket chain, unveiled multiple stores across Pennsylvania, U.S., indicating the ongoing expansion of supermarket chains. This expansion not only enhances accessibility to RTD beverages but also exposes consumers to a wider array of choices, fostering market growth. With supermarkets and hypermarkets serving as key distribution channels for RTD beverages, their dominance in the global market is expected to persist, driven by consumer convenience and the expanding footprint of retail chains.

Major Segmentations Are Distributed as follows:

• By Product Type:
  • Tea
  • Coffee
  • Yogurt Drinks
  • Energy Drinks
  • Fortified Water
  • Dairy & Non-Dairy based beverages
  • Others
• By Nature:
  • Organic
  • Conventional
• By Packaging Type:
  • Sachet
  • Bottle
  • Tin Can
  • Cartons
  • Others
• By Distribution Channel:
  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Speciality Stores
  • Online retail
  • Others
• By Region
  • North America
    • U.S.
    • Canada
  • Latin America
    • Brazil
    • Mexico
    • Argentina
    • Colombia
    • Chile
    • Peru
    • Rest of Latin America
  • Europe
    • Germany
    • France
    • Italy
    • Spain
    • U.K.
    • BENELUX
    • CIS & Russia
    • Nordics
    • Austria
    • Poland
    • Rest of Europe
  • Asia Pacific

• • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Indonesia
  • Malaysia
  • Vietnam
  • Australia & New Zealand
  • Rest of Asia Pacific

• • Middle East & Africa

• • Saudi Arabia
  • UAE
  • South Africa
  • Nigeria
  • Egypt
  • Israel
  • Turkey
  • Rest of MEA

 Recent Developments

• January 2024, Systm Foods, a joint-venture beverage brand, acquired Humm Kombucha, a producer of zero-sugar and low kombucha and gut-health beverages. The acquisition would help Systm Foods to strengthen its position in the ready-to-drink beverage market.
• In February 2024, Salud, a beverage startup announced that it is planning to launch Salud Viking, a new range of ready-to-drink (RTD) products. The RTD delight is a mixture of pure honey and all-natural ingredients that offers consumers a distinct carbonated wine-in-a-pint format. Presently, the beverage is available in Indian markets, Goa and Kerala.
• September 2023, BODYARMOR, an American sports drink brand owned by The Coca-Cola Company, expanded and distributed its premium sports drink products internationally. The new products would be available across Canada, including in cities such as Ottawa, Vancouver, Calgary and others.

Answers to Following Key Questions:

• What will be the Ready-to-Drink Beverages Market’s Trends & growth rate? What analysis has been done of the prices, sales, and volume of the top producers in the Ready-to-Drink Beverages Market?
• What are the main forces behind worldwide Ready-to-Drink Beverages Market? Which companies dominate Ready-to-Drink Beverages Market?
• Which companies dominate Ready-to-Drink Beverages Market? Which business possibilities, dangers, and tactics did they embrace in the market?
• What are the global Ready-to-Drink Beverages Market industry's suppliers' opportunities and dangers in Ready-to-Drink Beverages Market?
• What is the Ready-to-Drink Beverages Market industry's regional sales, income, and pricing analysis? In the Ready-to-Drink Beverages Market, who are the distributors, traders, and resellers?
• What are the main geographic areas for various trades that are anticipated to have astounding expansion over the Ready-to-Drink Beverages Market?
• What are the main geographical areas for various industries that are anticipated to observe astounding expansion for Ready-to-Drink Beverages Market?
• What are the dominant revenue-generating regions for Ready-to-Drink Beverages Market, as well as regional growth trends?
• By the end of the forecast period, what will the market size and growth rate be?
• What are the main Ready-to-Drink Beverages Market trends that are influencing the market's expansion?
• Which key product categories dominate Ready-to-Drink Beverages Market? What is Ready-to-Drink Beverages Market’s main applications?
• In the coming years, which Ready-to-Drink Beverages Market technology will dominate the market?

Reason to purchase this Ready-to-Drink Beverages Market Report:

• Determine prospective investment areas based on a detailed trend analysis of the global Ready-to-Drink Beverages Market over the next years.
• Gain an in-depth understanding of the underlying factors driving demand for different Ready-to-Drink Beverages Market segments in the top spending countries across the world and identify the opportunities each offers.
• Strengthen your understanding of the market in terms of demand drivers, industry trends, and the latest technological developments, among others.
• Identify the major channels that are driving the global Ready-to-Drink Beverages Market, providing a clear picture of future opportunities that can be tapped, resulting in revenue expansion.
• Channelize resources by focusing on the ongoing programs that are being undertaken by the different countries within the global Ready-to-Drink Beverages Market.
• Make correct business decisions based on a thorough analysis of the total competitive landscape of the sector with detailed profiles of the top Ready-to-Drink Beverages Market  providers worldwide, including information about their products, alliances, recent contract wins, and financial analysis wherever available.