Probiotic Supplements Market 2030 by Source (Single Strain {Lactobacillus, Bifid bacterium, Streptococcus, Others}, Multi Strain), Product Type, Health Benefit, Consumer Demographics, Sales Channel and Region - Partner & Customer Ecosystem (Product Services, Proposition & Key Features) Competitive Index & Regional Footprints by MarketDigits

Industry : FMCG | Pages : 182 Pages | Published On : Mar 2024


The Probiotic Supplements Market was valued USD 7,162.7 Million in 2022 and projected to reach USD 19,737.7 Million by 2030, growing at a CAGR of 13.5% during the forecast period of 2023-2030.

Probiotic Supplements Market Size

             2019                         2023-2030      

Market Size ValueUSD 7,162.7 Million in 2022
Market Size ValueUSD 19,737.7 Million by 2030
Forecast Period2023-2030
Historic Data2019
Forecast UnitsValue (USD Million/USD Billion)
Segments CoveredSource, Product Type, Consumer Demographics, Sales Channel and Region
Geographics CoveredNorth America, Europe, Asia Pacific, and RoW

Major vendors in the global Probiotic Supplements Market : Amway (Alticor), BioGaia USA, Bio-K+ a Kerry company, Danone S.A, Deerland Enzymes (ADM), DSM, Nestle, Probi, Reckitt Benckiser Group PLC, Chr. Hansen Holding A/S, Church & Dwight Co., Inc., NOW Foods, STADA Arzneimittel AG, The Clorox Company, Wren Laboratories (Optibac Probiotics), and Others.

Market Overview

The global market for probiotic supplements has seen substantial growth recently, driven by a rising awareness of the importance of gut health and the role of probiotics in maintaining a balanced microbiome. People are increasingly health-conscious and proactive about preventive healthcare, leading to a higher demand for probiotic supplements. The market offers a variety of products, including capsules, tablets, powders, and functional foods with added probiotics. Factors contributing to market growth include a growing elderly population seeking digestive health support, an increase in gastrointestinal disorders, and a shift towards wellness and preventive healthcare. The COVID-19 pandemic has heightened interest in probiotics for their potential immune-boosting properties. North America and Europe have been dominant regions, while Asia-Pacific is emerging as a key growth area due to growing awareness and disposable income. Industry players are actively involved in product innovation, partnerships, and marketing to stay competitive. Challenges such as regulatory complexities and the need for more extensive clinical evidence exist. The market is expected to focus on research and development, product diversification, and expansion into untapped regions to meet the growing demand for probiotic supplements. The probiotic supplements market is thriving globally, driven by the recognition of probiotics' health benefits and their pivotal role in promoting digestive well-being. As consumers increasingly prioritize preventive health measures, the market has witnessed significant growth. Innovative product launches from key players like Danone and Roquette further exemplify the industry's commitment to addressing evolving health concerns.

Increasing Prevalence Of Digestive Disorders In The Global Population

The rising prevalence of digestive disorders on a global scale is proving to be a significant catalyst in propelling the growth of the Probiotic Supplements Market. Digestive disorders, encompassing a spectrum of conditions such as irritable bowel syndrome (IBS), inflammatory bowel diseases (IBD), and gastroesophageal reflux disease (GERD), have witnessed a surge in incidence, affecting millions of individuals worldwide. Contributing factors to this surge include evolving dietary patterns marked by increased consumption of processed foods, sedentary lifestyles, and a heightened prevalence of stress. These factors collectively contribute to the disruption of the delicate balance within the gastrointestinal tract, fostering an environment conducive to digestive ailments. The global probiotic supplements market emerges as a crucial player in addressing and mitigating the effects of digestive disorders. Probiotics, comprising live microorganisms that confer health benefits when consumed in adequate amounts, play a pivotal role in restoring and maintaining the delicate equilibrium of the gut microbiome. As the aging population burgeons, the prevalence of digestive disorders is further compounded by age-related changes in the gut microbiome. This demographic shift has prompted a growing awareness of the importance of maintaining gut health in older adults, driving the demand for probiotic supplements as a means to address age-associated digestive challenges.

Market Dynamics


  • Increasing General Health Awareness Among The Population
  • Development Of Personalized Probiotics
  • Rising Availability Of Diverse Probiotic Supplements Across Multiple Sales Channels
  • Increasing Investments In Research & Development


  • Rise Of E-Commerce
  • Technological Advancements In Fermentation And Cultivation Techniques

Rise of E-Commerce

The exponential rise of e-commerce has emerged as a significant opportunity for the probiotic supplements market, reshaping the landscape of how consumers access and purchase these health-promoting products. The convenience, accessibility, and global reach offered by online platforms have revolutionized the way probiotic supplements are marketed, sold, and consumed. E-commerce platforms provide consumers with an unprecedented level of convenience. Individuals can browse through a diverse array of probiotic products, compare brands, read customer reviews, and make informed decisions—all from the comfort of their homes. This accessibility eliminates geographical constraints, allowing consumers from various regions to access a wide range of probiotic supplements that might not be readily available in their local markets. Moreover, the rise of e-commerce has democratized information and empowered consumers. Online platforms offer a wealth of information about probiotic supplements, including product details, health benefits, and scientific research. This transparency enables consumers to make informed choices based on their specific health needs and preferences. Additionally, e-commerce platforms often feature educational content, fostering greater awareness about the importance of gut health and the role of probiotics.

North America Dominates The Market For Probiotic Supplements Market.

The North American region stands as a pivotal player in the Probiotic Supplements market, reflecting a dynamic landscape shaped by a growing emphasis on health and wellness. The Probiotic Supplements Market in North America is characterized by a robust and expanding consumer base that is increasingly inclined towards proactive approaches to health maintenance. The market snapshot reveals a thriving industry with diverse opportunities and trends. One of the key drivers of the Probiotic Supplements market in North America is the rising awareness among consumers about the importance of gut health. Scientific research highlighting the connection between gut health and overall well-being has spurred a significant demand for probiotic supplements. Consumers in North America are becoming more conscious of the role of gut microbiota in supporting digestion, immune function, and even mental health, driving the uptake of probiotic products.

The Asia Pacific region is witnessing a dynamic and rapidly evolving probiotic supplements market, reflecting a confluence of factors such as a burgeoning middle class, increasing health consciousness, and a rich cultural tradition that places emphasis on preventive healthcare. The market snapshot in this region unveils a landscape marked by diverse consumer preferences and unique market dynamics across various countries. China, as the largest market in Asia Pacific, plays a pivotal role in shaping the probiotics landscape. The Chinese market is experiencing robust growth driven by a population that is becoming increasingly health-conscious. Consumers in China are recognizing the benefits of probiotic supplements for digestive health and immune support. E-commerce platforms and an expanding retail infrastructure contribute to the accessibility and popularity of probiotic products in the Chinese market.

The Single Strain Segments is anticipated to hold the Largest Market Share during the Forecast Period

The Single Strain segment in the Global Probiotic Supplements Market pertains to products containing a singular strain of probiotic microorganisms, such as Lactobacillus or Bifidobacterium, Streptococcus, and others. This segment represents a specific category within the broader market, catering to consumers seeking targeted health benefits associated with particular strains. Further, there has been a notable rise in the demand for single-strain probiotic supplements due to the growing awareness among consumers about the distinct benefits offered by individual strains. Manufacturers are responding to this demand by developing and launching specialized products that address specific health concerns. For instance, strains like Lactobacillus rhamnosus GG or Bifidobacterium animalis subsp. lactis BB-12 are promoted for their digestive health benefits. Furthermore, recent developments in the market include the introduction of advanced delivery systems and formulations to enhance the viability and effectiveness of single-strain probiotics.

Segmentations Analysis of Probiotic Supplements Market: -

  • By Source
    • Single Strain
      • Lactobacillus
      • Bifidobacterium
      • Streptococcus
      • Others
    • Multi Strain
  • By Product Type
    • Capsules/Tablets
    • Gummies/Chewable
    • Powder
    • Liquid
      • Ready to Drink
      • Concentrate
  • By Health Benefit
    • Immune Support
    • Bone & Joint Health
    • Cognitive Health
    • Cardiovascular Health
    • Digestive Health
    • Skin & Hair Care
    • Eye Care
    • Allergy Management
    • Weight Management
    • Diabetes Management
    • Others
  • Consumer Demographics
    • Paediatric
    • Geriatric
    • Adult
  • Sales Channel
    • Supermarkets/Hypermarkets
    • Specialty Stores
    • Health Food Stores
    • Pharmacies/Drugstores
    • Online Sales
      • Company Owned Platform
      • E-Commerce Platform
  • By Region
    • North America
      • US
      • Canada
    • Latin America
      • Brazil
      • Mexico
      • Argentina
      • Colombia
      • Chile
      • Peru
      • Rest of Latin America
    • Europe
      • UK
      • Germany
      • France
      • Italy
      • Spain
      • Russia
      • BENELUX
      • CIS & Russia
      • Nordics
      • Austria
      • Poland
      • Rest of Europe
    • Asia Pacific
      • China
      • Japan
      • India
      • South Korea
      • Thailand
      • Indonesia
      • Malaysia
      • Vietnam
      • Australia & New Zealand
      • Rest of Asia Pacific
    • Middle East & Africa
      • Saudi Arabia
      • UAE
      • South Africa
      • Nigeria
      • Egypt
      • Israel
      • Turkey
      • Rest of Middle East & Africa

Recent Developments

  • In October 2023, Optibac Probiotics are delighted to announce that Pregnancy has won Best Maternity Health Product in the Mums and Tots 2023 awards. Mums and Tots is the Ireland’s favourite maternity magazine and our Pregnancy product was awarded the top prize in the ‘Best Maternity Healthcare’ category, as voted for by Mum and Tots readers.
  • In October 2023, Nestle has introduced a novel proprietary blend for infant nutrition, uniting a probiotic strain with different concentrations of six human milk oligosaccharides (HMOs) to nurture the developing infant throughout various stages of life.

Probiotic Supplements Market Report Gives Answers to Following Key Questions:

  • What will be the Probiotic Supplements Market’s Trends & growth rate? What analysis has been done of the prices, sales, and volume of the top producers of Probiotic Supplements Market?
  • What are the main forces behind the worldwide Probiotic Supplements Market? Which companies dominate the Probiotic Supplements Market?
  • Which companies dominate the Probiotic Supplements Market? Which business possibilities, dangers, and tactics did they embrace in the market?
  • What are the global Probiotic Supplements industry's suppliers' opportunities and dangers in Probiotic Supplements Market?
  • What is the Probiotic Supplements industry's regional sales, income, and pricing analysis? In the Probiotic Supplements Market, who are the distributors, traders, and resellers?
  • What are the main geographic areas for various trades that are anticipated to have astounding expansion over the Probiotic Supplements Market?
  • What are the main geographical areas for various industries that are anticipated to observe an astounding expansion in Probiotic Supplements Market?
  • What are the dominant revenue-generating regions for Probiotic Supplements Market, as well as regional growth trends?
  • By the end of the forecast period, what will the market size and growth rate be?
  • What are the main Probiotic Supplements Market trends that are influencing the market's expansion?
  • Which key product categories dominate the Probiotic Supplements Market? What are the Probiotic Supplements Market’s main applications?
  • In the coming years, which Probiotic Supplements Market technology will dominate the market?

Reason to purchase this Probiotic Supplements Market Report:

  • Determine prospective investment areas based on a detailed trend analysis of the global Probiotic Supplements Market over the next years.
  • Gain an in-depth understanding of the underlying factors driving demand for different Probiotic Supplements Market segments in the top spending countries across the world and identify the opportunities each offers.
  • Strengthen your understanding of the market in terms of demand drivers, industry trends, and the latest technological developments, among others.
  • Identify the major channels that are driving the global Probiotic Supplements Market, providing a clear picture of future opportunities that can be tapped, resulting in revenue expansion.
  • Channelize resources by focusing on the ongoing programs that are being undertaken by the different countries within the global Probiotic Supplements Market.
  • Make correct business decisions based on a thorough analysis of the total competitive landscape of the sector with detailed profiles of the top Probiotic Supplements Market providers worldwide, including information about their products, alliances, recent contract wins, and financial analysis wherever available.


Table and Figures


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