Personalized Nutrition Market by Product Type (Active Measurement, Standard Measurement, Others), Age Group, Application (Standard Supplements, Disease-based, others), End User and Region - Partner & Customer Ecosystem (Product Services, Proposition & Key Features) Competitive Index & Regional Footprints by MarketDigits - Forecast 2024-2032

Industry : FMCG | Pages : 183 Pages | Published On : Apr 2024

The Personalized Nutrition Market is Valued USD 10.69 billion in 2024 and projected to reach USD 34.5 billion by 2030, growing at a CAGR of CAGR of 15.77% During the Forecast period of 2024-2032.

Personalized Nutrition Market Size

             2020                         2024-2032      

Market Size ValueUSD 10.69 billion in 2024
Market Size ValueUSD 34.5 billion by 2030
CAGRCAGR of 15.77%
Forecast Period2024-2032
Base Year 2023
Historic Data2020
Segments CoveredProduct Type, Age Group, Application, End User
Geographics CoveredNorth America, Europe, Asia Pacific, and RoW

Major vendors in the global Personalized Nutrition Market: Abbott.Abbott., Archer Daniels Midland Company, DNAFIT, GX Sciences, LLC, Herbalife International of America, Inc.; Metagenics, Inc., Nutralliance, Superior Supplement Manufacturing, Viome Life Sciences, Inc and Others

Market Overview

The global personalized nutrition market plays a vital role in the overall ecosystem by tailoring dietary recommendations to individual needs based on factors such as genetic makeup, life, and health goals. This market leverages advancements in technology, including genetic testing and data analytics, to provide personalized insights into nutrition and wellness. As consumers increasingly prioritize health and wellness, personalized nutrition allows for a more targeted and effective approach to diet management. This trend has not only reshaped the food and beverage industry but has also paved the way for innovative product development and services, creating new opportunities for companies to address the unique preferences and nutritional requirements of individuals.

The personalized nutrition market benefits the industry by fostering a shift from a one-size-fits-all approach to a more individualized and preventive healthcare model. By empowering consumers with personalized dietary recommendations, the market contributes to improved health outcomes, disease prevention, and overall well-being. This paradigm shift aligns with the broader healthcare trend of moving towards precision medicine, where treatments and interventions are tailored to the specific characteristics of each patient. The personalized nutrition market's ability to integrate cutting-edge technologies and scientific advancements not only enhances consumer engagement but also establishes a foundation for a more sustainable and efficient food and healthcare ecosystem.

Increasing Health Awareness and Demand for Customized Solutions

The increasing awareness of the importance of a healthy life, coupled with a growing preference for preventive healthcare, is driving the demand for personalized nutrition solutions globally. Consumers are becoming more proactive in managing their health, seeking ways to address specific health goals and concerns through tailored nutritional interventions. Personalized nutrition responds to this demand by offering customized dietary plans that consider individual preferences, dietary restrictions, and health objectives. The rise of chronic diseases and life-related health issues has prompted individuals to take a more active role in managing their well-being. As a result, there is a surge in the adoption of personalized nutrition services and products. This trend is particularly pronounced in developed regions where disposable incomes are higher, and individuals have greater access to healthcare information. Moreover, the availability of user-friendly digital platforms and mobile apps facilitates easy access to personalized nutrition plans, contributing to the market's growth.

Market Dynamics


  • Increasing awareness of individual health and wellness.
  • Advances in technology enable personalized nutrition solutions
  • Growing prevalence of life-related diseases
  • Rising demand for personalized dietary plans and supplements


  • Integration of artificial intelligence in personalized nutrition
  • Expansion of online platforms for personalized nutrition services
  • Collaboration between healthcare professionals and nutritionists
  • Customization of food products based on genetic and metabolic profiles 

Customization of food products based on genetic and metabolic profiles

Customizing food products based on genetic and metabolic profiles means modifying diets to suit each person's unique genetic and metabolic characteristics. This approach acknowledges that individuals may react differently to various nutrients based on their genetic code and how their bodies process these substances. Genetic testing can uncover specific variations related to metabolism, nutrient absorption, and susceptibility to certain health conditions. Metabolism varies from person to person, influencing how the body efficiently processes and uses nutrients. Factors such as energy expenditure, nutrient utilization, and insulin sensitivity contribute to this metabolic diversity. Health professionals analyze genetic and metabolic data to develop personalized nutrition plans. These plans consider an individual's genetic predispositions and metabolic tendencies, providing recommendations for an optimal balance of macronutrients, micronutrients, and dietary patterns. Customized food products may include specific suggestions for the types and proportions of carbohydrates, fats, proteins, vitamins, and minerals based on an individual's genetic and metabolic profile. This could involve selecting certain foods or avoiding others to enhance health outcomes. Modifying diets to genetic and metabolic profiles can be beneficial in preventive healthcare and managing chronic diseases. It may help identify dietary patterns that reduce the risk of developing certain conditions or improve outcomes for individuals with specific health concerns. Aligned with the broader field of precision nutrition, the concept aims to offer targeted and individualized dietary advice rather than a one-size-fits-all approach. However, it's crucial to consider ethical, privacy, and regulatory aspects when implementing such approaches. Ongoing research is essential to fully grasp the complexities of gene-nutrient interactions and refine personalized nutrition strategies.

North America dominates the market for Personalized Nutrition.

North America is currently the dominating region in the global personalized nutrition market. The United States, in particular, is a key player in this market. The region's dominance can be attributed to factors such as a high level of health consciousness, advanced healthcare infrastructure, and significant investments in personalized nutrition technologies. In the United States, the prevalence of chronic diseases and the emphasis on preventive healthcare have driven the adoption of personalized nutrition solutions. Additionally, the presence of major players in the market, along with extensive research and development activities, contributes to North America's leadership in the personalized nutrition sector.

Asia-Pacific is emerging as a region with high growth potential in the personalized nutrition market, with China standing out as a key player. The increasing disposable income, changing dietary preferences, and rising awareness of health and wellness are driving the demand for personalized nutrition solutions in the region. China's large population and the growing middle class make it a lucrative market for personalized nutrition. The government's focus on promoting a healthy life and advancements in healthcare infrastructure further support the market's growth. The combination of a vast consumer base and a proactive approach towards health and wellness positions China as an upcoming powerhouse in the global personalized nutrition market.

The Standard Supplements Segments is anticipated to hold the Largest Market Share during the Forecast Period

Within the global Personalized Nutrition Market, the Application segment encompasses several categories, including Standard Supplements, Disease-based options, and others. Standard supplements refer to dietary or nutritional supplements available in various forms such as capsules, liquids, powders, or tablets. Their purpose is to help maintain the balance of essential nutrients in the diet, ensuring the body receives its daily requirements. These supplements play a crucial role in supporting various aspects of health, including vitamins, protein, hydration, and energy. As individuals become increasingly conscious of their health, especially with aging populations facing challenges like diabetes, arthritis, and heart disease, there is a growing awareness of the impact of dietary lifestyles. Consequently, people are shifting towards personalized dietary plans, and even fitness coaches are recommending supplements to help achieve and maintain balanced nutrition. This shift in consumer behavior is a key driver for the rising demand for supplements in the foreseeable future.

Segmentations Analysis of Personalized Nutrition Market: -

  • By Product Type
    • Active Measurement
    • Standard Measurement
    • Others
  • By Age Group
    • Paediatric
    •  Adults, Geriatric
    •  Others
  • Application
    • Standard Supplements
    •  Disease-based
    •  Others
  • End User
    • Direct-to-Consumer
    •  Wellness and Fitness Centers
    •  Hospitals and Clinics
    •  Institutions
    • Other
  •  By Region
    • North America
      • US
      • Canada
    • Latin America
      • Brazil
      • Mexico
      • Argentina
      • Colombia
      • Chile
      • Peru
      • Rest of Latin America
    • Europe
      • UK
      • Germany
      • France
      • Italy
      • Spain
      • Russia
      • BENELUX
      • CIS & Russia
      • Nordics
      • Austria
      • Poland
      • Rest of Europe
    • Asia Pacific
      • China
      • Japan
      • India
      • South Korea
      • Thailand
      • Indonesia
      • Malaysia
      • Vietnam
      • Australia & New Zealand
      • Rest of Asia Pacific
    • Middle East & Africa
      • Saudi Arabia
      • UAE
      • South Africa
      • Nigeria
      • Egypt
      • Israel
      • Turkey
      • Rest of Middle East & Africa

Recent Developments

In August 2022, Herbalife Nutrition unveiled Herbalife One, a new digital transformation project that aims to provide distributors and their global clientele with a streamlined and integrated experience through the introduction of a single platform. It would support the business in raising productivity and efficiency.

Personalized Nutrition Market Report Gives Answers to Following Key Questions:

  • What will be the Personalized Nutrition Market’s Trends & growth rate? What analysis has been done of the prices, sales, and volume of the top producers of Personalized Nutrition Market?
  • What are the main forces behind the worldwide Personalized Nutrition Market? Which companies dominate the Personalized Nutrition Market?
  • Which companies dominate the Personalized Nutrition Market? Which business possibilities, dangers, and tactics did they embrace in the market?
  • What are the global Personalized Nutrition industry's suppliers' opportunities and dangers in Personalized Nutrition Market?
  • What is the Personalized Nutrition industry's regional sales, income, and pricing analysis? In the Personalized Nutrition Market, who are the distributors, traders, and resellers?
  • What are the main geographic areas for various trades that are anticipated to have astounding expansion over the Personalized Nutrition Market?
  • What are the main geographical areas for various industries that are anticipated to observe an astounding expansion in Personalized Nutrition Market?
  • What are the dominant revenue-generating regions for Personalized Nutrition Market, as well as regional growth trends?
  • By the end of the forecast period, what will the market size and growth rate be?
  • What are the main Personalized Nutrition Market trends that are influencing the market's expansion?
  • Which key product categories dominate the Personalized Nutrition Market? What are the Personalized Nutrition Market’s main applications?
  • In the coming years, which Personalized Nutrition Market technology will dominate the market?

Reason to purchase this Personalized Nutrition Market Report:

  • Determine prospective investment areas based on a detailed trend analysis of the global Personalized Nutrition Market over the next years.
  • Gain an in-depth understanding of the underlying factors driving demand for different Personalized Nutrition Market segments in the top spending countries across the world and identify the opportunities each offers.
  • Strengthen your understanding of the market in terms of demand drivers, industry trends, and the latest technological developments, among others.
  • Identify the major channels that are driving the global Personalized Nutrition Market, providing a clear picture of future opportunities that can be tapped, resulting in revenue expansion.
  • Channelize resources by focusing on the ongoing programs that are being undertaken by the different countries within the global Personalized Nutrition Market.
  • Make correct business decisions based on a thorough analysis of the total competitive landscape of the sector with detailed profiles of the top Personalized Nutrition Market providers worldwide, including information about their products, alliances, recent contract wins, and financial analysis wherever available.


Table and Figures


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