Operating Room Integration Market 2023 – 2030 by Device (Audio & Video Systems, Display, Document Management), Component (Software, Services), End User (Hospital, ASC), Application (General, Orthopedic, Cardiovascular & Neurosurgery) - Partner & Customer Ecosystem (Product Services, Proposition & Key Features) Competitive Index & Regional Footprints by MarketDigits
Industry : Technology & Media | Pages : 182 Pages | Published On : Jul 2023
The estimated revenue of the Global Operating Room Integration Market was $2.1 billion in 2023, and it is projected to reach $3.7 billion by 2030, with a compound annual growth rate (CAGR) of 12.1% from 2023 to 2030. The new research study conducted on this market includes an analysis of industry trends, pricing, patents, conference and webinar materials, key stakeholders, and buying behavior. The healthcare industry's shift towards predictable outcomes and improved care quality has led to increased adoption of various IT systems in healthcare organizations. Operating room (OR) integration offers several benefits such as streamlined workflow, improved communication, real-time data visualization, device control and automation, structured documentation, multimedia capture and storage, electronic health record (EHR) integration, patient safety, education and research support, and cost savings. These advantages contribute to enhanced surgical practices, patient care, and overall efficiency in the OR environment.
Factors driving market growth include the growing demand for technologically advanced solutions, the increasing number of surgical procedures, funding initiatives to improve healthcare IT infrastructure, and the focus on cost control and efficiency improvement in hospitals. However, the market growth may be constrained to some extent by high setup and operational costs, interoperability issues, and a shortage of skilled surgeons in OR integration.
One of the key drivers of market growth is the increasing demand for technologically advanced solutions. OR integration solutions are particularly well-suited for minimally invasive surgeries, where advanced technologies like image guidance and endoscopy equipment are extensively used. OR integration streamlines surgical workflows by facilitating seamless communication between different systems and enabling their effective operation from a single source. For example, Olympus Corporation's ENDOALPHA provides solutions for simultaneous control of multiple device settings, resulting in reduced surgical times, improved coordination among healthcare providers, and enhanced patient safety. These benefits lead to faster patient recovery and shorter hospital stays, making OR integration crucial in minimally invasive surgeries.
The rising complexity of advanced surgeries has also prompted hospitals to adopt technological advancements in the OR. Integrated ORs equipped with surgical instruments and technologies like integrated digital imaging diagnostics, surgical robots, and virtual reality are gaining popularity. These advanced technologies enhance efficiency and safety by guiding surgeons' movements and providing them with access to unprecedented information during procedures. The trend of integrated ORs is expected to continue, with more hospitals focusing on implementing them, thereby driving the growth of the operating room integration market.
By consolidating patient information, streamlining workflows, and centralizing data from multiple platforms, integrated ORs eliminate various routine activities for surgical staff. These activities include tasks like examining patient information, controlling OR lighting, and physically accessing the surgical field to manage video displays. The time and energy saved from these formerly time-consuming tasks can now be directed towards attending to patients and specific procedures. Furthermore, the integration of ORs extends beyond the operating room, facilitating connectivity and support among teams and facilitating information processing throughout the entire operative workflow.
For example, real-time surgical video streaming enables surgical teams to coordinate with remote specialists, provide supervision, and even demonstrate surgical procedures to train and educate students and colleagues virtually. Clinicians can easily show and share high-definition images of procedures with patients and their families during post-operative consultations using tablets or cellphones. These images and videos are automatically linked to the patient's record for documentation. These integrated OR solutions not only offer ease of implementation, low costs, and minimal infrastructure requirements but also contribute to the growing demand for integrated OR software.
However, the challenge of interoperability issues acts as a restraint on the effective implementation of integrated OR solutions. The heterogeneity of health information systems across different countries creates difficulties as specific IT data storage and exchange standards are lacking, resulting in interoperability issues. Despite the existence of various data storage, transportation, and safety standards, implementing interoperability standards remains a major challenge for healthcare providers and HCIT solution vendors. The absence of a unified health information system that can address the diverse administrative, clinical, technical, and laboratory requirements of large healthcare providers underscores the criticality of interoperability standards.
In addition, the absence of defined standards leads to different data formats and standards being followed by vendors, making real-time data sharing with partner systems difficult and increasing the cost of integrated OR solutions. Challenges such as data quality and integrity, non-compliance with standards, shortage of skilled professionals, and operational time differences between hospitals and other healthcare providers further hinder the implementation of efficient integrated OR solutions.
Opportunity: Technological advancements in hospitals
Hospitals are increasingly turning to technological advancements in the operating room (OR) to address the growing complexity of advanced surgeries. The adoption of hybrid ORs, which combine surgical instruments and technologies like integrated digital imaging diagnostics and surgical instruments with robotic 3D imaging, is on the rise. This trend is expected to continue, with more hospitals focusing on hybrid ORs, thereby contributing to the market's growth.
The preference for cloud-based solutions is also poised to drive market growth. Cloud-based OR management (ORM) software offers advantages such as ease of implementation, low cost, and minimal infrastructural requirements, making it a favorable choice for healthcare facilities.
However, a significant challenge arises from the shortage of skilled surgeons in integrated operating rooms. Many countries, including major economies like the United States, India, South Africa, and Brazil, face limited availability of healthcare professionals with the necessary expertise in integrated OR setups. For example, the surgical treatment of cardiac diseases in an integrated OR often requires a multidisciplinary team of specialized surgeons, interventional cardiologists, anesthesiologists, and well-trained support staff.
The Association of American Medical Colleges (AAMC) projects a shortage of approximately 46,000 surgeons in the US healthcare industry by 2025. Similarly, emerging and less-developed countries like India, South Africa, and Brazil report a scarcity of trained healthcare professionals. For instance, India has a population of 1.3 billion but only 16,500 physician anesthesia providers, resulting in a density of just 1.27 providers per 100,000 population. In South Africa, the shortage of specialists in the surgical workforce, including surgeons, obstetrician-gynecologists (OBGYNs), and anesthesiologists, falls below the minimum workforce density required to provide adequate essential and emergency surgical care.
Addressing the burden of surgically treatable diseases and improving healthcare outcomes requires robust surgical healthcare systems with sufficient human resources in these countries. The limited availability of skilled physicians, surgeons, nurses, and other healthcare professionals is expected to hinder the adoption of integrated operating rooms in the near future.
Operating Room Integration Market Ecosystem
The global market for operating room integration is experiencing growth due to the increasing adoption of advanced solutions and services in the healthcare industry, driven by the rising number of surgeries. This growth is accompanied by the implementation of advanced technologies, which are transforming business models and improving operational efficiency. Consequently, smart supply chains, optimized manufacturing processes, and an end-to-end ecosystem are being developed.
In terms of device types, the document management system segment held the largest share in the operating room integration market in 2022. This segment's dominance can be attributed to the advantages offered by document management systems, such as accurate data management with minimal errors in operating rooms. These systems streamline workflow, enhance communication among surgical teams, and ensure precise and comprehensive documentation of surgical procedures. They contribute to efficient and safe operating room practices while supporting quality improvement, research, and patient care.
Among the various application segments, general surgery accounted for the largest share in the operating room integration market in 2022. The growth of this segment is driven by factors such as the increasing incidence of breast cancer, colorectal cancer, liver cancer, gastrointestinal disorders, and endocrine disorders. Additionally, the rising number of general surgical procedures performed worldwide contributes to the expansion of this market segment.
The Asia Pacific (APAC) region is expected to witness the highest growth rate in the operating room integration market during the forecast period. This growth is primarily attributed to the procedural benefits offered by integrated operating rooms, the growing prevalence of chronic diseases in the region, and the increasing adoption of advanced surgical treatment methodologies. Furthermore, the expansion of healthcare infrastructure and the availability of advanced surgical technologies contribute to the market's growth in the APAC region.
The products and services market is dominated by a few globally established players such as include Stryker Corporation (US), STERIS Plc (US), Karl Storz SE & Co. KG (Germany), Olympus Corporation (Japan), Getinge AB (Sweden).
The study categorizes the operating room integration market to forecast revenue and analyze trends in each of the following submarkets:
By Device Type
• Display systems
• Document Management systems
• Audio & Video Management systems
• Other OR Integration devices
• General Surgery
• Orthopedic Surgery
• Cardiovascular Surgery
• Thoracic Surgery
• Other Applications
By End User
• Ambulatory Surgical Centers and Clinics
• North America
o Rest Of Europe
• Asia Pacific
o Rest of APAC
• Latin America
o Rest of LATAM
• Middle East & Africa
• As of February 2023, KARL STORZ and Asensu Surgical (US) have joined forces to develop advanced equipment and introduce Asensus' Intelligent Surgical Unit (ISU) as a standalone device.
• In February 2022, Stryker completed the acquisition of Vocera Communications (US), enabling Stryker's Medical division to enhance its Advanced Digital Healthcare services and focus on preventing adverse events throughout the continuum of care.
• Olympus Corporation (US) collaborated with Sony Corporation (Japan) in December 2022 to create a surgical endoscopy system with advanced visualization features, including 4K, 3D, infrared (IR) imaging, and Narrow Band Imaging (NBI).
• Barco (Belgium) and Getinge (Sweden) partnered in November 2021, with Getinge utilizing Barco's Nexxis video-over-IP platform to launch its upgraded Tegris operating room integration system.
Table and Figures
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