Natural Food Colors Market 2030 by Product (Carmine, Curcumin, Anthocyanins, Carotenoids, Copper Chlorophyllin, Others), Form (Liquid, Powder, Gel), Application (Bakery & Confectionery, Beverages, Dairy & Frozen Products, Meat Products, Oil & fat, Fruits & vegetables, Other) and - Partner & Customer Ecosystem (Product Services, Proposition & Key Features) Competitive Index & Regional Footprints by MarketDigits

Industry : FMCG | Pages : 165 Pages | Published On : Mar 2024


The Natural Food Colors market was valued USD 1.54 Billion in 2022 and projected to reach USD 2.9 Billion by 2030, growing at a CAGR of 8.1% during the forecast period of 2023-2030.

Natural Food Colors Market Size

             2019                         2023-2030      

Market Size ValueUSD 1.54 Billion in 2022
Market Size ValueUSD 2.9 Billion by 2030
Forecast Period2023-2030
Historic Data2019
Segments CoveredProduct, Form, Application and Region
Geographics CoveredNorth America, Europe, Asia Pacific, and RoW

Major vendors in the global natural food colors market: NATUREX, Givaudan, BASF SE, Sensient Technologies Corporation, ADM, Spring TopCo DK ApS (Oterra), Allied Biotech Corporation, ROHA Group, Kalsec Inc., Döhler GmbH, San-Ei Gen F.F.I., Inc., AROMATAGROUP SRL, Ingredion, Vivify, Roquette Frères, INCOLTEC, IFC Solutions, and Others.

Market Overview

The global natural food colors market plays a vital role in the overall food industry by addressing the increasing consumer demand for natural and healthier food options. As awareness of the impact of artificial additives grows, consumers are seeking products with natural ingredients, including food colors derived from plant and fruit extracts. This market's significance lies in its ability to provide food and beverage manufacturers with alternatives to synthetic colors, allowing them to meet consumer preferences for clean labels and natural ingredients. Natural food colors enhance the visual appeal of products and contribute to the perception of health and wellness, aligning with current industry trends and fostering consumer trust.

Furthermore, the natural food colors market benefits the food industry by promoting sustainability and environmental consciousness. Sourcing colors from natural ingredients often involves more eco-friendly practices than the production of synthetic alternatives. This aligns with the broader industry shift toward sustainable and ethical practices, appealing to environmentally conscious consumers. In essence, the global natural food colors market meets consumer demands for healthier choices and contributes to the industry's overall sustainability goals, making it a crucial component of the evolving food ecosystem.

Consumer Demand for Clean Label Products

One of the primary drivers for the global natural food colors market is the increasing consumer demand for clean label and natural products. Consumers are becoming more health-conscious and are scrutinizing food labels for artificial additives and synthetic colors. Natural food colors, derived from plant sources such as fruits, vegetables, and spices, are perceived as safer alternatives to synthetic colors. The shift towards clean label products is driven by concerns about potential health risks associated with artificial additives, including allergies and adverse effects on behavior, especially in children.

Market Dynamics


  • Growing consumer preference for natural and clean-label products.
  • Increasing awareness of the health benefits associated with natural food colors.
  • Stringent regulations on synthetic food colors, driving demand for natural alternatives.
  • Rise in demand for organic and natural products in the food and beverage industry.


  • Expansion of natural food colors in emerging markets.
  • Innovative product development and research in natural color extraction techniques.
  • Collaboration and partnerships between food manufacturers and natural color suppliers.
  • Rising demand for plant-based and vegan products, creating opportunities for plant-derived natural food colors.

Stringent Regulatory Standards and Approvals

Stringent regulations regarding food safety and the approval of natural food colors by regulatory authorities are driving the market. Governments worldwide are implementing strict regulations to ensure the safety and quality of food products. For instance, the U.S. Food and Drug Administration (FDA) and the European Food Safety Authority (EFSA) have established guidelines for the use of natural colors in food and beverages. The approval of natural food colors by these regulatory bodies provides a significant boost to manufacturers, assuring consumers of the safety and authenticity of the products.

Manufacturers are investing in research and development to create natural food color formulations that meet these regulatory standards. The approval of natural food colors for use in a wide range of applications, from confectionery to beverages, enhances their market penetration. This regulatory environment fosters innovation in the natural food colors sector, encouraging manufacturers to explore new sources and technologies for extracting and producing these colors.

Asia-Pacific dominates the market for Natural Food Colors.

The Asia-Pacific (APAC) region stands out as the dominating region in the global natural food colors market. The region's dominance can be attributed to the significant growth in the food and beverage industry, rising consumer awareness regarding health and wellness, and a shift towards clean label products. In particular, China, with its large population and evolving consumer preferences, is a key contributor to the growth of the natural food colors market in the APAC region.

India is emerging as an upcoming country with high growth potential in the natural food colors market. The growing population, coupled with a rising awareness of health and wellness, is driving the demand for natural and clean label products. Additionally, the Indian government's initiatives to promote food safety and quality standards are encouraging the adoption of natural food colors in the food and beverage industry.

Brazil in South America is also poised for growth in the natural food colors market. The country's rich biodiversity provides a diverse range of natural sources for food colors, and manufacturers are capitalizing on this by developing innovative and sustainable solutions. As consumers in Brazil become more health-conscious, there is a growing preference for natural food colors, presenting opportunities for market expansion in the region.

The Product Segments is anticipated to hold the Largest Market Share during the Forecast Period

In the global natural food colors market, the product segment encompasses a diverse range of natural colorants, including carmine, curcumin, anthocyanins, carotenoids, copper chlorophyllin, and others. This segment is currently dominating the market due to a growing consumer preference for clean-label and natural ingredients. Carmine, derived from cochineal insects, and Curcumin, extracted from turmeric, are sought after for their vibrant red and yellow hues, respectively. Anthocyanins, found in fruits like berries, and Carotenoids, present in vegetables, contribute to a spectrum of colors. Copper Chlorophyllin, sourced from green plants, adds green tones. The demand for these natural alternatives is driven by health-conscious consumers and regulatory pressures to reduce synthetic additives, thereby propelling the overall growth of the natural food colors market.

Segmentations Analysis of Natural Food Colors Market:

  • By Product
    • Carmine
    • Curcumin
    • Anthocyanins
    • Carotenoids
    • Copper Chlorophyllin
    • Others
  • By Form
    • Liquid
    • Powder
    • Gel
  • By Application
    • Bakery & Confectionery
    • Beverages
    • Dairy & Frozen Products
    • Meat Products
    • Oil & fat
    • Fruits & vegetables
    • Other
  • By Region
    • North America
      • US
      • Canada
    • Latin America
      • Brazil
      • Mexico
      • Argentina
      • Colombia
      • Chile
      • Peru
      • Rest of Latin America
    • Europe
      • UK
      • Germany
      • France
      • Italy
      • Spain
      • Russia
      • BENELUX
      • CIS & Russia
      • Nordics
      • Austria
      • Poland
      • Rest of Europe
    • Asia Pacific
      • China
      • Japan
      • India
      • South Korea
      • Thailand
      • Indonesia
      • Malaysia
      • Vietnam
      • Australia & New Zealand
      • Rest of Asia Pacific
    • Middle East & Africa
      • Saudi Arabia
      • UAE
      • South Africa
      • Nigeria
      • Egypt
      • Israel
      • Turkey
      • Rest of Middle East & Africa

Recent Developments

  • November 2022, the FDA in the US had officially approved GNT, a top color supplier, to use spirulina extract as a natural food coloring in beverages. Manufacturers had an opportunity to develop bright blue tints in their products without compromising their clean-label designation thanks to this regulatory endorsement.

Natural Food Colors Market Report Gives Answers to Following Key Questions:

  • What will be the Natural Food Colors Market’s Trends & growth rate? What analysis has been done of the prices, sales, and volume of the top producers of Natural Food Colors Market?
  • What are the main forces behind the worldwide Natural Food Colors Market? Which companies dominate the Natural Food Colors Market?
  • Which companies dominate the Natural Food Colors Market? Which business possibilities, dangers, and tactics did they embrace in the market?
  • What are the global Natural Food Colors industry's suppliers' opportunities and dangers in Natural Food Colors Market?
  • What is the Natural Food Colors industry's regional sales, income, and pricing analysis? In the Natural Food Colors Market, who are the distributors, traders, and resellers?
  • What are the main geographic areas for various trades that are anticipated to have astounding expansion over the Natural Food Colors Market?
  • What are the main geographical areas for various industries that are anticipated to observe an astounding expansion in Natural Food Colors Market?
  • What are the dominant revenue-generating regions for Natural Food Colors Market, as well as regional growth trends?
  • By the end of the forecast period, what will the market size and growth rate be?
  • What are the main Natural Food Colors Market trends that are influencing the market's expansion?
  • Which key product categories dominate the Natural Food Colors Market? What are the Natural Food Colors Market’s main applications?
  • In the coming years, which Natural Food Colors Market technology will dominate the market?

Reason to purchase this Natural Food Colors Market Report:

  • Determine prospective investment areas based on a detailed trend analysis of the global Natural Food Colors Market over the next years.
  • Gain an in-depth understanding of the underlying factors driving demand for different Natural Food Colors Market segments in the top spending countries across the world and identify the opportunities each offers.
  • Strengthen your understanding of the market in terms of demand drivers, industry trends, and the latest technological developments, among others.
  • Identify the major channels that are driving the global Natural Food Colors Market, providing a clear picture of future opportunities that can be tapped, resulting in revenue expansion.
  • Channelize resources by focusing on the ongoing programs that are being undertaken by the different countries within the global Natural Food Colors Market.
  • Make correct business decisions based on a thorough analysis of the total competitive landscape of the sector with detailed profiles of the top Natural Food Colors Market providers worldwide, including information about their products, alliances, recent contract wins, and financial analysis wherever available.



Table and Figures


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