Natural Cosmetics Market 2030 by Product Type (Skin Care {Creams & Lotions, Serums, Face Packs/ Masks, Cleanser, Others}, Hair Care {Shampoo, Conditioner, Hair Oil, Hair Dye, Others}, Makeup , Body Care, By End User , Distribution Channel and Region - Partner & Customer Ecosystem (Product Services, Proposition & Key Features) Competitive Index & Regional Footprints by MarketDigits

Industry : FMCG | Pages : 182 Pages | Published On : Mar 2024


The Natural Cosmetics Market was valued USD 14.9 Billion in 2022 and projected to reach USD 29.8 Billion by 2030, growing at a CAGR of 9.1% during the forecast period of 2023-2030.

Natural Cosmetics Market Size

             2022                         2023-2030      

Market Size ValueUSD 14.9 Billion in 2022
Market Size ValueUSD 29.8 Billion by 2030
CAGRCAGR of 9.1%
Forecast Period2023-2030
Historic Data2022
Segments CoveredProduct Type, End User, Distribution Channel
Geographics CoveredNorth America, Europe, Asia Pacific, and RoW

Major vendors in the global natural cosmetics market: ARBONNE INTERNATIONAL, LLC, Avalon Organics, Avon, bareMinerals, Biophar Lifesciences Pvt. Ltd, Coty Inc., GABRIELCOSMETICS, Groupe L’ OCCITANE, Himalaya Wellness Company., ILIA Beauty, Juice Beauty, KORRES Group, Lifevision Cosmetics, L'Oréal Paris, SCOT DERMA PRIVATE LIMITED, Shiseido Co., Ltd, Swisschem Dermacare., TATA HARPER SKINCARE, The Honest Company, Inc, Weleda, and Others.

Market Overview

The Natural Cosmetics Market has experienced strong growth recently due to a rising preference among consumers for organic and sustainable beauty products. People are becoming more aware of the potential harm caused by synthetic ingredients like parabens and sulfates, leading them to choose natural alternatives. This trend is driven by a growing focus on health and wellness, with consumers looking for products that match their eco-friendly values. The market is witnessing a shift towards plant-based ingredients, cruelty-free formulations, and clear labeling to build trust among consumers. Additionally, the convergence of beauty and wellness is contributing to the demand for natural cosmetics, as people see skincare as an essential part of their overall health routines. The market offers a wide range of products, including skincare, haircare, and makeup, catering to a diverse audience. Although North America and Europe lead the market, Asia-Pacific is experiencing increased demand due to rising incomes and a growing awareness of sustainable beauty practices. The present focus is on the possible applications of natural products from various biological sources in skin care cosmetics, including topical care products, fragrances, and moisturizers, UV protective, and anti-wrinkle products. In addition, the mechanisms of targets for the evaluation of active ingredients in cosmetics the possible benefits of these bioactive compounds in rejuvenation and health, and their potential role in cosmetics are also discussed. Overall, the natural cosmetics market is expected to continue growing, with a focus on innovation, ethical sourcing, and environmental consciousness shaping its future.

The Significant Rise In Consumer Awareness Regarding Environmental Sustainability

The natural cosmetics market is rising due to an increased awareness among consumers about the importance of environmental sustainability and ethical sourcing practices. Consumers today are more informed and concerned about the impact on the environment, leading to a higher demand for beauty products that align with eco-friendly values. Natural cosmetics, made with plant-based ingredients and without harmful chemicals, appeal to individuals seeking sustainable and ethical alternatives. This driver reflects a shift in consumer behavior towards responsible consumption, where people focus not only on personal well-being but also on the wider environmental and social implications of the products they choose. Brands that prioritize transparency in ingredient sourcing, use eco-friendly packaging, and adhere to ethical production practices are gaining favor in this market. This driver has ethical and environmental considerations and is shaping the natural cosmetics market's path, positioning it as an essential force in the growing beauty industry landscape.

Market Dynamics


  • Increasing consumer awareness of the harmful effects of synthetic ingredients
  • Growing importance on health and wellness
  • The rise of eco-conscious consumer values
  • Rising use of  organic cosmetics and personal care products


  • The rising trend of clean beauty
  • Growing interest in plant-based ingredients
  • Increasing E-commerce and digital marketing

The Global Shift Toward Sustainable Lifestyles

The global shift toward sustainable lifestyles presents a substantial opportunity for the natural cosmetics market to increase its influence. As people worldwide become more mindful of their impact on the environment and ethical considerations, there is an increasing demand for beauty products that adhere to sustainable principles. Natural cosmetics, with their focus on organic, plant-based ingredients and environmentally conscious production methods, align well with this evolving consumer preference. As sustainable living becomes a prevalent life choice, the Natural Cosmetics Market can leverage this trend by emphasizing transparent ingredient sourcing, recyclable packaging, and ethical manufacturing processes. Brands that position themselves as supporters of sustainability and responsible beauty are likely to gain a competitive advantage, attracting a broader customer base that values both personal well-being and environmental responsibility. This opportunity not only raises market growth but also positions the natural cosmetics industry as a significant player in the broader global movement toward a more sustainable and environmentally conscious future.

North America Dominates The Market For Natural Cosmetics Market.

North America stands out as the dominating region in the global Natural Cosmetics Market, with the United States leading in consumption and market share. People in the United States and Canada are increasingly selective, seeking beauty products that align with eco-friendly values and are free from harmful chemicals. The demand for natural cosmetics is particularly high, leading to the presence of specialized retailers, online platforms, and beauty stores catering to this growing interest. The regulatory environment in North America, with strict standards and certifications, has influenced consumer trust in natural cosmetics. The region is expected to continue playing a significant role in the market, focusing on innovation and sustainable practices.

Asia-Pacific is emerging as a key player with substantial growth potential in the Natural Cosmetics Market. The Natural Cosmetics Market is on the rise due to the growing middle class, increased incomes, and a rising awareness of sustainable beauty practices. Countries like China, Japan, South Korea, and India are becoming key markets for natural cosmetics, as consumers in these areas shift towards cleaner and greener beauty choices. The beauty culture in Asia Pacific emphasizes natural ingredients, contributing to the popularity of products offering benefits. E-commerce and digital platforms are crucial in expanding the reach of natural cosmetics in this region. The Asia Pacific natural cosmetics market is expected to experience significant growth, influenced by cultural factors, changing consumer preferences, and an increased awareness of the importance of sustainable and natural beauty solutions.

The Skin Care Segment is anticipated to hold the Largest Market Share during the Forecast Period

In the global Natural Cosmetics Market, the Product Type segment comprises various categories such as skin care, body care, hair care, makeup, and Others. This skin care segment encompasses various products like cleansers, moisturizers, serums, and masks, all formulated with a focus on plant-based and organic elements. Consumers are increasingly looking for transparency in ingredient sourcing, looking for products that are free from harsh chemicals and synthetic additives. Natural skincare items are gaining popularity due to perceived benefits, including reduced skin irritation and environmental friendliness. As people become more sensitive about their beauty routines, there is a growing preference for holistic skincare that not only enhances appearance but also nurtures skin health in harmony with nature. The skincare segment in the Natural Cosmetics Market is marked by ongoing innovation, with brands incorporating botanical extracts, essential oils, and other nature-derived ingredients to provide effective and sustainable solutions. As the demand for clean beauty continues to grow, the skincare segment is composed for continual expansion, driven by a consumer base increasingly mindful of the impact of their choices on personal well-being and the environment.

Major Segmentations Are Distributed as follows:

  • By Product Type
    • Skin Care
      • Creams & Lotions
      • Serums
      • Face Packs/ Masks
      • Cleanser
      • Others
    • Hair Care
      • Shampoo
      • Conditioner
      • Hair Oil
      • Hair Dye
      • Others
    • Makeup
      • Facial Products
      • Eye Products
      • Lip Products
      • Nail Products
      • Others
    • Body Care
      • Soaps
      • Body Lotions
      • Body Wash
      • Shower Gels
      • Cream
      • Oils
      • Fragrance
      • Others
  • By End User
    • Men
    • Women
    • Unisex
    • Baby
  • By Distribution Channel
    • Hypermarkets/Supermarkets
    • Convenience Stores
    • Direct Selling
    • Departmental Stores
    • Pharmacy & Drugstores
    • Online Retailing
    • E-commerce
    • Others
  • By Region
    • North America
      • US
      • Canada
    • Latin America
      • Brazil
      • Mexico
      • Argentina
      • Colombia
      • Chile
      • Peru
      • Rest of Latin America
    • Europe
      • UK
      • Germany
      • France
      • Italy
      • Spain
      • Russia
      • BENELUX
      • CIS & Russia
      • Nordics
      • Austria
      • Poland
      • Rest of Europe
    • Asia Pacific
      • China
      • Japan
      • India
      • South Korea
      • Thailand
      • Indonesia
      • Malaysia
      • Vietnam
      • Australia & New Zealand
      • Rest of Asia Pacific
    • Middle East & Africa
      • Saudi Arabia
      • UAE
      • South Africa
      • Nigeria
      • Egypt
      • Israel
      • Turkey
      • Rest of Middle East & Africa

Recent Developments

  • In June 2023, Renowned skincare authority Anherb Natural is excited to announce the launch of its newest product line in the cosmetics industry. Combining their extensive amount of skincare knowledge and experience, Anherb Natural aims to have a big impact on the beauty industry with these innovative products. The new products are carefully crafted to enhance and rejuvenate, reflecting the brand's unwavering commitment to providing exceptional skincare solutions.

Natural Cosmetics Market Report Gives Answers to Following Key Questions:

  • What will be the Natural Cosmetics Market’s Trends & growth rate? What analysis has been done of the prices, sales, and volume of the top producers of Natural Cosmetics Market?
  • What are the main forces behind the worldwide Natural Cosmetics Market? Which companies dominate the Natural Cosmetics Market?
  • Which companies dominate the Market? Which business possibilities, dangers, and tactics did they embrace in the market?
  • What are the global Natural Cosmetics industry's suppliers' opportunities and dangers in Natural Cosmetics Market?
  • What is the Natural Cosmetics industry's regional sales, income, and pricing analysis? In the Natural Cosmetics Market, who are the distributors, traders, and resellers?
  • What are the main geographic areas for various trades that are anticipated to have astounding expansion over the Natural Cosmetics Market?
  • What are the main geographical areas for various industries that are anticipated to observe an astounding expansion in Natural Cosmetics Market?
  • What are the dominant revenue-generating regions for Natural Cosmetics Market, as well as regional growth trends?
  • By the end of the forecast period, what will the market size and growth rate be?
  • What are the main Natural Cosmetics Market trends that are influencing the market's expansion?
  • Which key product categories dominate the Natural Cosmetics Market? What are the Natural Cosmetics Market’s main applications?
  • In the coming years, which Natural Cosmetics Market technology will dominate the market?

Reason to purchase this Natural Cosmetics Market Report:

  • Determine prospective investment areas based on a detailed trend analysis of the global Natural Cosmetics Market over the next years.
  • Gain an in-depth understanding of the underlying factors driving demand for different Natural Cosmetics Market segments in the top spending countries across the world and identify the opportunities each offers.
  • Strengthen your understanding of the market in terms of demand drivers, industry trends, and the latest technological developments, among others.
  • Identify the major channels that are driving the global Natural Cosmetics Market, providing a clear picture of future opportunities that can be tapped, resulting in revenue expansion.
  • Channelize resources by focusing on the ongoing programs that are being undertaken by the different countries within the global Natural Cosmetics Market.
  • Make correct business decisions based on a thorough analysis of the total competitive landscape of the sector with detailed profiles of the top Natural Cosmetics Market providers worldwide, including information about their products, alliances, recent contract wins, and financial analysis wherever available


Table and Figures


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