Menstrual Cup Market 2023 – 2030 by Distribution Channel (Online Stores and Pharmacies & Retail Stores), Product Type (Disposable and Reusable), and Material (Medical Grade Silicone, Natural Rubber, and Thermoplastic Elastomer) - Partner & Customer Ecosystem (Product Services, Proposition & Key Features) Competitive Index & Regional Footprints by MarketDigits

Industry : FMCG | Pages : 187 Pages | Published On : Jul 2023

The global market for menstrual cups had a valuation of approximately $632 million in 2018 and is projected to reach $963 million by 2030, with a compound annual growth rate (CAGR) of 5.3% from 2023 to 2030. Menstrual cups are feminine hygiene products that are inserted into the vagina during menstruation to prevent the leakage of menstrual fluid onto clothing. These small bell-shaped cups, often made of flexible silicone or other medically graded materials, come in various shapes and cater to different age groups of women. They collect menstrual flow without disrupting the pH or bacterial balance in the vagina.

The growth of the menstrual cup market is expected to continue during the forecast period due to increased adoption and awareness of advanced feminine hygiene products. Menstrual cups offer benefits such as preventing menstrual odor, holding more blood than pads or tampons, and providing a hygienic alternative. Additionally, the environmental impact of disposable menstrual products, with billions of tampons, pads, and applicators being discarded annually, is driving the need for eco-friendly alternatives. Reusable menstrual cups address this concern. However, challenges such as potential messiness, difficulty in insertion and removal, and the possibility of latex allergies hinder the market growth. Nonetheless, product innovation in feminine hygiene and untapped opportunities in developing countries present new avenues for the expansion of the menstrual cup market.

Product type segment review
The segment of reusable menstrual cups dominates the market in terms of product type and is projected to experience the highest growth rate. This is primarily due to the extended usability of these cups, which can range from 1 to 10 years depending on the brand. Reusable cups are commonly manufactured using medical-grade silicone, ensuring they are non-irritating and hypoallergenic, thus appealing to a larger population of women. The demand for eco-friendly feminine hygiene products, coupled with the advantages of reusability, further drives the growth of the reusable cups segment throughout the forecast period.

Material type segment review
By Product Type

• Disposable
• Reusable

By Material
• Medical grade silicones
• Natural gum rubber (Latex)
• Thermoplastic elastomer (TPE)

By Distribution Channel
• Online Stores
• Pharmacies & Retail Stores

In terms of material type, the medical grade silicones segment plays a significant role in the menstrual cup market, primarily driven by the increasing demand for safe, durable, and non-allergenic products. Silicone is a preferred choice as it is hypoallergenic, comfortable to use, and does not cause irritation. Many companies offer menstrual cups made of silicone due to these advantages. Additionally, silicone menstrual cups are cost-effective, durable, and non-allergenic compared to latex and thermoplastic elastomer alternatives. However, the demand for thermoplastic elastomer as a material for menstrual cups is expected to rise during the forecast period due to its cost-effective tooling and recyclability.

Regional Analysis:
North America dominates the global menstrual cup market and is expected to maintain its leading position during the forecast period. The region experiences growth due to factors such as the increasing number of women in the population and the rising demand for eco-friendly feminine hygiene products. In the United States, over 50% of women aged 12-50 use tampons, and there is a high awareness of the benefits of menstrual cups. The availability of disposable income among women further contributes to the market growth in North America. On the other hand, the LAMEA region (Latin America, Middle East, and Africa) is projected to witness the fastest growth in the menstrual cup market. This growth is driven by campaigns promoting awareness about the benefits of using menstrual cups and the increasing number of working women in the region.

The report provides a comprehensive analysis of key players in the global menstrual cup market, including Blossom Cup, Diva International Inc., Fleurcup, Intimina, Jaguara, s.r.o., Lune Group Oy Ltd., Lena Cup, Mooncup Ltd., Me Luna GmbH, Saalt, LLC, Sterne (Si-Line), The Flex Company, and Yuuki Company s.r.o. Other players in the value chain, such as Lunette, The Keeper, Inc., FEMCAP, Anigan, and Vcup, among others, are not profiled in the report.

Key Benefits For Stakeholders
• This report offers a thorough quantitative analysis of the present trends in the menstrual cup market and future projections from 2019 to 2026, aiding in the identification of prevailing opportunities in the market.
• By conducting an in-depth analysis of different regions, this report aims to provide a comprehensive understanding of current trends, enabling stakeholders to develop region-specific strategies.
• The report provides a comprehensive analysis of the factors driving and hindering the growth of the global menstrual cup market.
• Through an extensive analysis of menstrual cup trends, valuable insights are provided, empowering companies to strategically plan their business strategies.


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