E Mobility Service Providers EMSP Market

Market Overview:
The global market for E-Mobility Services was valued at USD 3.30 billion in 2021 and is projected to reach USD 65.81 billion by 2030, growing at a CAGR of 35.7% from 2023 to 2030. E-mobility services refer to various offerings that provide services to customers using electric vehicles. These services include support for charging stations in specific areas where fleets are based and where capacity is needed.

To access the charging infrastructure, individuals can register with E-Mobility Service Providers (EMSP) and use a charging card or app. Electric mobility as a service combines different concepts such as mobility as a service (MaaS), electric mobility systems (EMS), and shared electric mobility services (SEMS).

Increasing Sales of Electric Vehicles Propels the Growth E-mobility Services Market
According to the International Energy Agency, the number of electric cars, buses, vans, and heavy trucks on the roads is expected to reach 145 million by 2030, with approximately three million new electric cars registered in 2020. This rise in demand for electric vehicles is influenced by factors such as high fossil fuel prices and growing awareness of environmental pollution.

Various factors contribute to the growth of the electric vehicle market, including the demand for high-performance and low-emission vehicles, stringent government regulations on vehicle emissions, decreasing costs of electric vehicle batteries, and rising fuel prices. Automotive manufacturers like Volkswagen, Tesla, and Peterbilt are engaged in research and development activities to advance electric vehicle technology, further driving market growth.

For example, Volkswagen introduced the 7-seater EV ID.6 Crozz and ID.6 X in collaboration with FAW and SAIC in China, offering two battery versions. Similarly, Peterbilt Motors Company and Dana Incorporated collaborated on electric powertrain development for Peterbilt Model 220EV battery electric vehicles with a range of 100 to 200 miles. The growing number of electric vehicles necessitates improved servicing facilities, contributing to the growth of the e-mobility services market.

The market growth is boosted by the increasing adoption of electric micro-mobility. This trend is expected to continue in the long term, driven by factors such as social distancing guidelines, disruptions in public transport, and growing awareness of environmental and personal hygiene concerns. Consumers prefer electric micro-mobility products like electric bikes and e-scooters for short commutes instead of relying on public transportation.

Rising fuel prices and stringent emission regulations also contribute to the development of electric micro-mobility globally. Governments worldwide are promoting the adoption of electric micro-mobility as part of their efforts to combat climate change and achieve carbon neutrality. For example, Milan reallocated 35 km of streets for cycling in April 2020, repurposing them from car usage.

The increasing levels of road traffic and decreasing prices of lithium-ion batteries further drive the adoption of electric micro-mobility. Automakers are focusing on designing electric two-wheelers and low-speed vehicles specifically for emerging economies, which helps boost market growth. In India, for instance, Ola launched the S1pro and S1 electric scooter models in August 2021 at competitive prices to cater to the growing demand for electric micro-mobility.

Scarcity of Semiconductor Chips Across the Globe

However, one factor that hampers the growth of the e-mobility services market is the global scarcity of semiconductor chips. In 2021, the shortage of these chips resulted in significant losses, estimated at around USD 200 billion, in the global automotive industry. Original equipment manufacturers (OEMs) had to slow down or halt production, leading to longer waiting periods for popular vehicle models.

Semiconductors are crucial for various automotive functions, such as sensing, safety features, power management, and vehicle control. The scarcity of semiconductors caused temporary closures of assembly plants worldwide and remains a concern for automotive executives regarding supply chain issues, including price volatility and availability of semiconductors. Therefore, the semiconductor chip shortage acts as a restraint on the growth of the e-mobility services market during the forecast period.

The market is presented with growth opportunities due to the rising awareness and focus on achieving carbon neutrality. Countries worldwide, including the European Union, the UK, Japan, the Republic of Korea, and over 110 other countries, have committed to attaining carbon neutrality by 2050 or earlier. Leading automakers have also pledged to become carbon neutral by electrifying their product portfolios and ceasing the production of fossil fuel-powered vehicles. This rapid electrification drive in the automotive industry creates favorable prospects for the e-mobility services market.

Geographical Analysis
In terms of geographical analysis, the Asia-Pacific region currently holds a significant share of the e-mobility services market and is expected to maintain its dominance in the forecast period. This can be attributed to various factors, including government initiatives to develop EV charging infrastructure and the increasing sales of electric vehicles.

For example, China has announced plans to expand its charging infrastructure to accommodate the growing fleet of electric vehicles, with a projected demand for 20 million electric vehicles by the end of 2025. Similarly, the government of Japan has provided substantial subsidies to build EV charging stations and stimulate the electric vehicle market. The deployment of EVs by shared mobility operators and the expansion of EV manufacturing capabilities further drive market growth in the region.

In North America, the e-mobility services market is expected to experience steady growth. Government bodies in the region are emphasizing the development of EV infrastructure, as evidenced by initiatives like the U.S. Transportation Department's proposal for minimum standards and requirements for EV charging projects funded under a government program.

Other contributing factors include the increase in smart city initiatives, the adoption of on-demand mobility services, the need to reduce CO2 emissions, improved 4G/5G infrastructure, and smartphone penetration. In the United States, the Corporate Average Fuel Economy (CAFÉ) standards focus on promoting the adoption of energy-efficient automobiles and reducing fossil fuel consumption through regulations and incentives for alternative fuel vehicles.

Overall, the rise in awareness and efforts towards carbon neutrality, along with supportive government initiatives and technological advancements, are driving the growth of the e-mobility services market in various regions across the globe.

Competitive Landscape
The competitive landscape of the e-mobility services market is comprised of various market players, including Neutron Holdings Inc., Uber Technologies Inc., Bird Rides Inc., Enterprise Holdings Inc., Donkey Republic APS, Grab Holdings Inc., Cityscoot SAS, Car2go N.A. LLC, ANI Technologies Pvt. Ltd., and Didi Global. These companies employ different strategies, such as product launches and partnerships, across different regions to maintain their dominance in the e-mobility services industry.

For example, in September 2023, Neutron Holdings introduced a shared e-bike service in Castlebar, Ireland, in collaboration with Mayo County Council. This initiative enables up to 100 bikes to be available for hire in virtual parking bays throughout the town. Similarly, in June 2023, Grab Holdings Limited launched GrabMaps, allowing them to enter the lucrative USD 1 billion market for mapping and location-based services in Southeast Asia.

Furthermore, Bird launched its Bird Visual Parking System (VPS) in May 2023. This innovative parking technology is provided free of charge to city partners and requires no infrastructure or technology investments from the community.

These examples illustrate how market players in the e-mobility services industry are continually striving to enhance their offerings and expand their presence through strategic initiatives.

E-Mobility Services Market Key Segments

By Service Type

• Two-Wheeler Sharing
  • Bike Sharing
  • Kick Scooter Sharing
  • Scooter Sharing
• Ride-Hailing
  • Economic
  • Executive
  • Luxury
• Carsharing
  • Peer-To-Peer (P2P)
  • Round-Trip
  • One-Way
• Car Rental
  • Local
  • Airport
  • Outstation

By Vehicle Type

• Two-Wheeler
• Passenger Car
  • Battery Electric Vehicle (BEV)
  • Plug-In Hybrid Electric Vehicle (PHEV)

By Commuting Pattern

• Daily Commuting
• Last Mile Commuting
• Occasional Commuting

By End Use

• Personal
• Professional/Business

By Region

• North America
  • U.S
  • Canada
  • Mexico
• Europe
  • Germany
  • France
  • Italy
  • Spain
  • United Kingdom
  • Russia
  • Sweden
  • Rest of Europe
• Asia-Pacific
  • Australia
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Singapore
  • Rest of Asia-Pacific
• RoW
  • UAE
  • Brazil
  • South Africa
  • Israel
  • KSA (Kingdom of Saudi Arabia)
  • Turkey
  • Remaining Countries